title: The benefits of design partnership.
abstract: Collaboration with outside agencies on product design is still often regarded as a risky venture. Its advantages, and the advice on getting the most out of a design partner described here, suggest it is a good option, particularly for small companies.
authors.affiliation: Knowledge Futures Ltd, Newcastle upon Tyne, UK. jane.hogan@knowledge-futures.com
authors.forename: J
authors.initials: J
authors.lastname: Hogan
mesh_terms: D001709:Biotechnology / Q000458:organization & administration*; D016520:Entrepreneurship / Q000458:organization & administration*; D004867:Equipment Design / Q000379:methods*; D004864:Equipment and Supplies; D007221:Industry / Q000458:organization & administration*; D007373:Interinstitutional Relations; D040541:Marketing / Q000458:organization & administration*; D006113:United Kingdom