title: Design as a research development tool.
abstract: The design and development process is due for some innovation. Current practices use design as a downstream activity. This article explores how to use it during research and development and the benefits this offers companies.
authors.affiliation: Pearson Matthews Ltd, London, UK. mike@pmuk.com
authors.forename: M
authors.initials: M
authors.lastname: Pearson
mesh_terms: D004867:Equipment Design / Q000379:methods*; D004864:Equipment and Supplies; D040541:Marketing / Q000379:methods* / Q000458:organization & administration*; D012106:Research / Q000458:organization & administration*; D012107:Research Design; D006113:United Kingdom