title: Brief report: if you build it, they will come: methods for recruiting Latinos into cancer research.
abstract: BACKGROUND
  Latinos have low representation in cancer prevention trials and intervention studies. Culturally appropriate recruitment strategies are needed to address this issue.
  
  
  OBJECTIVE
  To describe and summarize the effectiveness of recruitment strategies used by the Latin American Cancer Research Coalition (LACRC).
  
  
  METHODS
  Descriptive report of recruitment methods.
  
  
  METHODS
  Uninsured Latino immigrants (N=1,170; 77% female, 23% male) from Central and South America recruited to 7 cancer control studies.
  
  
  METHODS
  The LACRC recruitment model involved inclusion of Latino researchers and providers, and use of culturally acceptable materials released through culturally appropriate outlets such as Latino radio stations.
  
  
  RESULTS
  The overall participation rate was high-96% of patients identified as eligible agreed to participate. Women were excellent referrals for recruiting men to research studies. Additionally, a local Latino radio program was used to efficiently recruit eligible study participants.
  
  
  CONCLUSIONS
  Latinos are interested and willing to participate in cancer control studies when culturally relevant approaches are used. Research teams that partner with Latino researchers and with Latino service providers are important in educating Latinos about cancer control and encouraging participation in research.
authors.affiliation: Cancer Control Program, Lombardi Comprehensive Cancer Center, Georgetown University Medical Center, Washington, DC, USA. vls3@georgetown.edu
authors.forename: Vanessa B
authors.initials: VB
authors.lastname: Sheppard
authors.forename: Lisa Sanderson
authors.initials: LS
authors.lastname: Cox
authors.forename: Mariano J
authors.initials: MJ
authors.lastname: Kanamori
authors.forename: Janet
authors.initials: J
authors.lastname: Cañar
authors.forename: Yosselyn
authors.initials: Y
authors.lastname: Rodríguez
authors.forename: Michelle
authors.initials: M
authors.lastname: Goodman
authors.forename: Jyl
authors.initials: J
authors.lastname: Pomeroy
authors.forename: Jeanne
authors.initials: J
authors.lastname: Mandelblatt
authors.forename: Elmer E
authors.initials: EE
authors.lastname: Huerta
mesh_terms: D003469:Culture; D005260:Female; D006630:Hispanic or Latino; D006801:Humans; D008297:Male; D008402:Mass Media; D009042:Motivation; D009369:Neoplasms / Q000517:prevention & control*; D018579:Patient Selection; D012017:Referral and Consultation