title: 'Baby talk' attracts neighbors to new Manassas, Va., birthing center.
abstract: An dollar 80 million expansion plan recently was launched by Prince William Hospital, Manassas, Va. The cornerstone of the plan is the new Hylton Family Birthing Center. The hospital employed a full range of tactics to promote the opening of the birthing center. These ranged from quarterly newsletters to billboards; from tours and radio spots to a newly revised web site. The campaign is characterized by infant testimonials, gentle humor and bright colors.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising / Q000379:methods; D016550:Birthing Centers; D005260:Female; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D011247:Pregnancy; D013690:Television; D014768:Virginia