title: Teaching healthcare marketing via community research: the LifeFlight project.
abstract: Undergraduate students in Healthcare Administration programs may benefit from cooperative learning strategies such as participation in community research. Collaborating with local healthcare facilities on class projects also encourages more active engagement between the academic and practice communities. This purpose of this paper is to briefly describe one collaborative venture undertakenby undergraduates in a Marketing for Healthcare Organizations class and a LifeFlight program at a local hospital. The students carried out a survey of members in the program, conducted a SWOT analysis, and made relevant recommendations. Student evaluations of this experience were positive, as was the hospital's assessment.
authors.affiliation: Department of Healthcare Administration, Campus Box 8002, Idaho State University, Pocatello, ID 83209, USA. cellemil@isu.edu
authors.forename: Leigh W
authors.initials: LW
authors.lastname: Cellucci
mesh_terms: D017732:Air Ambulances / Q000191:economics / Q000458:organization & administration*; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003299:Cooperative Behavior; D003479:Curriculum; D003625:Data Collection; D005381:Financing, Organized / Q000706:statistics & numerical data*; D019538:Health Care Surveys; D006739:Hospital Administration / Q000193:education*; D006801:Humans; D007061:Idaho; D007373:Interinstitutional Relations; D008389:Marketing of Health Services / Q000379:methods*; D017145:Models, Educational; D010865:Pilot Projects; D016730:Program Development; D015397:Program Evaluation