title: The big pill pitch.
authors.forename: Betsy
authors.initials: B
authors.lastname: Querna
mesh_terms: D000329:Advertising / Q000379:methods*; D004345:Drug Industry / Q000458:organization & administration*; D011307:Drug Prescriptions; D006801:Humans; D010361:Patients / Q000523:psychology; D010817:Physician-Patient Relations; D011209:Power, Psychological; D014481:United States