Brief report: if you build it, they will come: methods for recruiting Latinos into cancer research.
BACKGROUND
Latinos have low representation in cancer prevention trials and intervention studies. Culturally appropriate recruitment strategies are needed to address this issue.


OBJECTIVE
To describe and summarize the effectiveness of recruitment strategies used by the Latin American Cancer Research Coalition (LACRC).


METHODS
Descriptive report of recruitment methods.


METHODS
Uninsured Latino immigrants (N=1,170; 77% female, 23% male) from Central and South America recruited to 7 cancer control studies.


METHODS
The LACRC recruitment model involved inclusion of Latino researchers and providers, and use of culturally acceptable materials released through culturally appropriate outlets such as Latino radio stations.


RESULTS
The overall participation rate was high-96% of patients identified as eligible agreed to participate. Women were excellent referrals for recruiting men to research studies. Additionally, a local Latino radio program was used to efficiently recruit eligible study participants.


CONCLUSIONS
Latinos are interested and willing to participate in cancer control studies when culturally relevant approaches are used. Research teams that partner with Latino researchers and with Latino service providers are important in educating Latinos about cancer control and encouraging participation in research.
Sheppard
Vanessa B
VB
Cancer Control Program, Lombardi Comprehensive Cancer Center, Georgetown University Medical Center, Washington, DC, USA. vls3@georgetown.edu
Cox
Lisa Sanderson
LS
Kanamori
Mariano J
MJ
Cañar
Janet
J
Rodríguez
Yosselyn
Y
Goodman
Michelle
M
Pomeroy
Jyl
J
Mandelblatt
Jeanne
J
Huerta
Elmer E
EE
D003469:Culture; D005260:Female; D006630:Hispanic or Latino; D006801:Humans; D008297:Male; D008402:Mass Media; D009042:Motivation; D009369:Neoplasms / Q000517:prevention & control*; D018579:Patient Selection; D012017:Referral and Consultation