On the European Union's new eastern border: health promotion, HIV and Ukraine.
HIV control in Ukraine is a pressing public health challenge and national efforts to control the epidemic have been hindered by a lack of capacity and resources. One component of control is the need to raise awareness. Implementing a health promotion strategy through the education system and through multi-sector network with early stakeholder ownership resulted in a limited budget being spent principally on production costs rather than purchasing media time and space with considerable savings. Early involvement of powerful corporate stakeholders in multi-disciplinary teams has the potential to enhance the effectiveness and efficiency of health promotion measures in a post-Soviet transitional economy.
Neil
Lindsay
L
The Old House, Bredwardine, Herefordshire HR BY, UK.
Zalata
Oleg
O
Coker
Richard
R
D005062:European Union; D015658:HIV Infections / Q000453:epidemiology / Q000517:prevention & control*; D006266:Health Education / Q000191:economics / Q000458:organization & administration*; D006293:Health Promotion / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008402:Mass Media; D011635:Public Health Administration / Q000191:economics / Q000379:methods*; D012574:Schools; D014455:Ukraine / Q000453:epidemiology