Stewardship and accountability.
In March 2003 The Chronicle for Philanthropy reported a sea change in fund development. After 25 years of consistent research on donor motivation, a study came out with new information. Donors ranked on a scale of 1-10 what mattered most to them when considering giving. Until now, most donors reported that a belief in the mission of the organization and the desire to have an impact on the people served was their number one motivation. Certainly gratitude for life-saving or life-changing service made that belief in mission and impact that much more powerful as a motivation. Improving their community was consistently the number two reason for giving. But, according to the 2003 survey, something changed. Six of the 10 reasons involve stewardship and accountability.
The Osborne Group, Inc., USA. Karen@theosbornegroup.com
Karen
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Osborne
Robert
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Osborne
D003625:Data Collection; D005653:Fund Raising / Q000941:ethics*; D037921:Gift Giving; D006801:Humans; D007857:Leadership; D009042:Motivation; D009937:Organizational Objectives; D009939:Organizations, Nonprofit / Q000191:economics* / Q000941:ethics; D016730:Program Development; D040241:Social Marketing; D012941:Social Responsibility; D035502:Trust