Marketing the hospital library.
Many librarians do not see themselves as marketers, but marketing is an essential role for hospital librarians. Library work involves education, and there are parallels between marketing and education as described in this article. It is incumbent upon hospital librarians actively to pursue ways of reminding their customers about library services. This article reinforces the idea that marketing is an element in many of the things that librarians already do, and includes a list of suggested marketing strategies intended to remind administrators, physicians, and other customers that they have libraries in their organizations.
Bridges
Jane
J
Health Sciences Library, Memorial Health University Medical Center, Savannah, GA, 31403, USA. BridgJa1@memorialhealth.com
D006801:Humans; D007255:Information Services / Q000191:economics / Q000458:organization & administration*; D007398:Interpersonal Relations; D007992:Libraries, Hospital / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D010934:Planning Techniques; D011641:Public Relations; D014481:United States