Moves Management for physician fundraising in a capital campaign.
Hospitals are turning to philanthropy as a significant source of funding for capital programs, and physicians are a key resource. Through their own giving and their community-wide influence, physicians provide a high return on capital campaign investment. By adapting Moves Management, the premier method for prospecting and cultivation, development officers can achieve a high rate of participation by the hospital's physicians and, through them, attain increased community giving. Moves Management is defined as a process that involves managing a series of steps (moves) with identified prospects (the 10 percent who can give 90 percent). The number and type of steps depend upon the individual involved, such that each prospect is moved from attention to interest to desire to action and then back to interest until he or she has given everything he/she will or can to the organization.
Marketing Partners, Inc., St. Joseph, Michigan, USA. larryl@lehner-health.com
Larry K
LK
Lehner
D003159:Community-Institutional Relations; D003299:Cooperative Behavior; D005653:Fund Raising / Q000379:methods*; D037921:Gift Giving; D018578:Hospital-Physician Relations; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D007857:Leadership; D008505:Medical Staff, Hospital; D017146:Models, Organizational; D010819:Physician's Role; D040241:Social Marketing