title: Food advertising in the age of obesity: content analysis of food advertising on general market and african american television.
abstract: OBJECTIVE
  To document the types of foods advertised and weight-related nutritional claims made during advertisements appearing on general market and African American television programming.
  
  
  METHODS
  Content analysis of 553 food advertisements appearing during 101.5 prime-time television hours.
  
  
  METHODS
  Advertisements were classified according to general category (fast-food restaurant, sit-down restaurant, packaged food), specific food type, and the presence of a weight-related nutritional claim.
  
  
  METHODS
  The type of foods advertised and nutritional claims made on general market and African American programs were compared using t and chi-squared tests.
  
  
  RESULTS
  More food advertisements appeared during African American programs than general market programs. These advertisements were more likely to be for fast food, candy, soda, or meat and less likely to be for cereals, grains and pasta, fruits and vegetables, dessert, or alcohol. Of all of the food advertisements, 14.9% made a weight-related nutritional claim. More claims related to fat content appeared during African American programming, whereas more light and lean claims appeared in general market advertisements.
  
  
  CONCLUSIONS
  Practitioners and policy makers should be aware of the prevalence of food advertisements and their potential impact on knowledge and behavior and should consider working more closely with food manufacturers to encourage the creation and promotion of weight-friendly foods. Meanwhile, nutrition educators can help by teaching consumers critical thinking skills as may relate to food advertisements.
authors: Annenberg School for Communication, University of Pennsylvania, Philadelphia 19104, USA. vhenderson@asc.upenn.edu
authors: Vani R
authors: VR
authors: Henderson
authors: Bridget
authors: B
authors: Kelly
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D001741:Black or African American / Q000523:psychology*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D052756:Nutritional Sciences / Q000193:education*; D009765:Obesity / Q000453:epidemiology / Q000208:ethnology / Q000209:etiology*; D013690:Television; D014481:United States