[Historical study of a moth repellent "Fujisawa Camphor" (4) - newspaper advertisements for "Fujisawa Camphor" in the Meiji Era].
Newspaper advertisements were frequently available as one way of communicating news about new products to the general public during the middle of the Meiji Era. The first newspaper advertisement of "Fujisawa Camphor"' appeared in the Osaka Asahi on June 1, 1989. At that time, the newspaper advertisements of OTC were brilliant and the space taken by them was large, in some cases covering a full page. They appeared daily. However, the ad for Fujisawa Camphors was small and simple. The appeal points of the Fujisawa Camphor advertisement were as follows: 1. Fujisawa Camphor, crystals of refined camphor, are hard and colorless.2. It is effective for insecticide and prevents moisture.3. It is widely used by governments and the military.4. It removes bad smell to protect against infectious diseases.
Hattori
Akira
A
D000329:Advertising / Q000266:history*; D000818:Animals; D002164:Camphor / Q000266:history*; D049672:History, 19th Century; D007302:Insect Repellents / Q000266:history*; D007564:Japan; D009036:Moths; D009524:Newspapers as Topic / Q000266:history*
D007302:Insect Repellents; D002164:Camphor