title: Writing with Ev--words to transform science into action.
authors.affiliation: Human Interaction Research Institute, Encino, California, USA.
authors.forename: Thomas E
authors.initials: TE
authors.lastname: Backer
authors.forename: James
authors.initials: J
authors.lastname: Dearing
authors.forename: Arvind
authors.initials: A
authors.lastname: Singhal
authors.forename: Thomas
authors.initials: T
authors.lastname: Valente
mesh_terms: D004059:Diffusion of Innovation; D006266:Health Education; D049673:History, 20th Century; D006801:Humans; D010565:Persuasive Communication; D012586:Science; D040241:Social Marketing; D014481:United States; D014956:Writing