title: Inside outreach: a challenge for health sciences librarians.
abstract: OBJECTIVE
  Like medical and health sciences libraries throughout the country, the Lamar Soutter Library (LSL) at the University of Massachusetts Medical School is dealing with ever-increasing outreach needs in times of diminishing funding. With the goal of reshaping the library's outreach program to better serve our patron groups, the Outreach Study Group was formed to investigate existing models of outreach.
  
  
  METHODS
  The group initially examined the current literature and subsequently conducted a nationwide survey of medical and health sciences libraries to identify trends in outreach. This article details the methods used for the survey, including establishing criteria for selecting participants, determining the focus, and developing and conducting the survey.
  
  
  RESULTS
  Of the 40 libraries invited to participate, 63% completed the survey. An analysis of the data revealed successes, problems, and trends. The group's conclusions led to recommendations for the LSL's future outreach efforts.
  
  
  CONCLUSIONS
  Analysis of the data revealed key findings in the areas of strategic planning, funding, and evaluation. A thoughtful definition of outreach ensures that outreach activities are expressions of the library's mission. Funding shifts require flexible programs. Evaluation provides data necessary to create new programs, sustain successful ones, and avoid repeating mistakes.
authors.affiliation: Lamar Soutter Library, University of Massachusetts Medical School, 55 Lake Avenue, North Worcester, Massachusetts 01655, USA. jane.fama@umassmed.edu
authors.forename: Jane
authors.initials: J
authors.lastname: Fama
authors.forename: Donna
authors.initials: D
authors.lastname: Berryman
authors.forename: Nancy
authors.initials: N
authors.lastname: Harger
authors.forename: Paul
authors.initials: P
authors.lastname: Julian
authors.forename: Nancy
authors.initials: N
authors.lastname: Peterson
authors.forename: Margaret
authors.initials: M
authors.lastname: Spinner
authors.forename: Jennifer
authors.initials: J
authors.lastname: Varney
mesh_terms: D003159:Community-Institutional Relations; D003659:Decision Making, Organizational; D017144:Focus Groups; D006801:Humans; D016245:Librarians; D007993:Libraries, Medical / Q000458:organization & administration* / Q000706:statistics & numerical data; D007999:Library Services / Q000458:organization & administration* / Q000706:statistics & numerical data; D008404:Massachusetts; D017146:Models, Organizational; D009937:Organizational Objectives; D010043:Outcome and Process Assessment, Health Care; D010934:Planning Techniques; D015397:Program Evaluation; D012577:Schools, Medical / Q000458:organization & administration; D011795:Surveys and Questionnaires