title: Strategy-driven growth. A Florida health plan employs a host of process changes and IT improvements to redirect its growth to a small business market. CRM plays an important role in automating the sales cycle.
authors.forename: Robin
authors.initials: R
authors.lastname: Blair
mesh_terms: D003258:Consumer Behavior; D005431:Florida; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009936:Organizational Innovation; D009939:Organizations, Nonprofit; D011787:Quality of Health Care; D012984:Software; D014481:United States