[Endomarketing: Essay on possibilities of innovation in nursing management].
This article is aimed at presenting endomarketing as a tool for nurses in the management process, taking into account the current context of changes in the healthcare sector, which also requires the development of skills that are directly related to the introduction of new technologies and ways of work organization. Our reflection leaves some important points to be analyzed by nurses and educators in the search for better ways and alternatives for educating nurses who will have greater professional satisfaction and competence to manage the healthcare services. The big challenge of endomarketing is, therefore, to combine the aims and interests of the internal public with the needs and expectations of the external public in the organization.
Weirich
Claci Fátima
CF
Faculdade de Enfermagem, UFG. claci@cultura.com.br
Munari
Denize Bouttelet
DB
Bezerra
Ana Lúcia Queiroz
AL
D006280:Health Workforce; D006801:Humans; D007588:Job Satisfaction; D015401:Nursing Administration Research / Q000193:education*; D015279:Organizational Culture; D010559:Personnel Management