The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review.
Manchanda
Puneet
P
Graduate School of Business, University of Chicago, USA.
Honka
Elisabeth
E
D000329:Advertising; D002170:Canada; D004345:Drug Industry; D011307:Drug Prescriptions / Q000592:standards*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D010820:Physicians / Q000706:statistics & numerical data*; D014481:United States