Promoting stair use: single versus multiple stair-riser messages.
Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.
Webb
Oliver J
OJ
School of Sport and Exercise Sciences, University of Birmingham, Edgbaston, Birmingham, B15 2TT, England.
Eves
Frank F
FF
D000328:Adult; D004739:England; D015444:Exercise / Q000523:psychology*; D005260:Female; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D010565:Persuasive Communication; D040241:Social Marketing; D016138:Walking / Q000523:psychology*