title: Consumer preferences for food product quality attributes from Swedish agriculture.
abstract: This paper employs a choice experiment to obtain consumer preferences and willingness to pay for food product quality attributes currently not available in Sweden. Data were obtained from a large mail survey and estimated with a random parameter logit model. We found evidence for intraproduct differences in consumer preferences for identical attributes, as well as interproduct discrepancies in ranking of attributes. Furthermore, we found evidence of a market failure relating to the potential use of genetically modified animal fodder. Finally, we found support for the idea that a cheap-talk script can alleviate problems of external validity of choice experiments. Our results are useful in forming product differentiation strategies within the food industry, as well as for the formation of food policy.
authors.affiliation: Department of Economics, School of Economics and Commercial Law, Gothenburg University, Sweden. Fredrik.Carlsson@economics.gu.se
authors.forename: Fredrik
authors.initials: F
authors.lastname: Carlsson
authors.forename: Peter
authors.initials: P
authors.lastname: Frykblom
authors.forename: Carl Johan
authors.initials: CJ
authors.lastname: Lagerkvist
mesh_terms: D000383:Agriculture / Q000379:methods; D002755:Choice Behavior; D003258:Consumer Behavior; D005518:Food Preferences; D006801:Humans; D013548:Sweden