title: A "branding program" puts El Proyecto on the map.
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D002140:California; D003159:Community-Institutional Relations; D018864:Cultural Diversity; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008507:Medically Underserved Area; D017058:Mexican Americans; D009939:Organizations, Nonprofit