title: Breastfeeding friendly workplace accreditation. Creating supportive workplaces for breastfeeding women.
abstract: The strategies of health promotion, as outlined in the World Health Organization's Ottawa Chapter of Health Promotion provide a good framework for a multifaceted approach to improving breastfeeding rates. The Australian Breastfeeding Association (ABA) utilises the full range of these health promotion strategies. Through the energy and commitment of the nationwide network of the association's volunteers, many beneficial breastfeeding initiatives have been implemented over the past few years. The aim of this paper is to describe one of these initiatives, the ABA's Breastfeeding Friendly Workplace Accreditation program (BFWA), within the context of health promotion. First, a summary of breastfeeding information will be presented, then the program will be described, the support it provides for breastfeeding mothers in the workplace will be outlined and the impact of BFWA since its implementation in 2002 will be examined.
authors.forename: Sally
authors.initials: S
authors.lastname: Eldridge
authors.forename: Anne
authors.initials: A
authors.lastname: Croker
mesh_terms: D000068:Accreditation; D001315:Australia; D001942:Breast Feeding; D005260:Female; D006293:Health Promotion; D006801:Humans; D009035:Mothers; D014931:Women, Working; D017132:Workplace