title: Doctors develop vascular center. Marketing new Jupiter, Fla., facility a collaborative effort.
abstract: Two interventional radiologists came to Jupiter Medical Center, Jupiter, Fla., as it was making a number of strategic expansion efforts. Together, the doctors developed a center devoted exclusively to their specialty, committing some of their time to the marketing and outreach education about interventional radiology. Using a multi-faceted marketing approach, the campaign has raised knowledge and awareness of The Vascular Institute to the point of reversing the outflow of patients.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D003299:Cooperative Behavior; D005431:Florida; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010820:Physicians; D014652:Vascular Diseases / Q000628:therapy