title: Rush-Copley's 2003 annual report depicts state-of-the-art medicine.
abstract: Rush-Copley Medical Center, Aurora, Ill., produced its 2003 quality report with an emphasis on medical sophistication and technology." The elegant report reflects the quality theme from cover to cover. The emphasis on medical excellence was the primary theme of the hospital's branding campaign, held over the same time period.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000847:Annual Reports as Topic; D006764:Hospitals, Community; D007087:Illinois; D008389:Marketing of Health Services; D019982:Organizational Case Studies; D011787:Quality of Health Care