title: World pharmaceuticals--Financial Times tenth annual conference. 22-23 April 1999, London, UK.
abstract: This two-day conference was organized by The Financial Times, in association with PriceWaterhouseCoopers LLP. The general theme of the event was the state of the healthcare industry, past, present and future. The main areas covered included addressing the challenges of the 1990s, anticipating the challenges of the next decade, the changing shape of global marketing, IT in healthcare, consolidation challenges, shareholder expectations, and new strategies and technologies for growth sustenance within the industry. Key speakers within the industry addressed these issues to an audience of approximately 200 healthcare business executives. The first day was chaired by Mr Robert Cawthorn (Chairman Emeritus, Rhone-Poulenc Rorer Inc) and the second by Professor Trevor Jones (Director General, Association of the British Pharmaceutical Industry).
authors.affiliation: Current Drugs Ltd, Middlesex House, 34-42 Cleveland Street, London, W1P 6LB, UK. mohamed@cursci.co.uk.
authors.forename: M
authors.initials: M
authors.lastname: Muhsin