title: MetroHealth campaign shows why a trauma center is good medicine.
abstract: As a public entity in a city known for its hospitals, The MetroHealth System, Cleveland, was recognized mostly for its Level 1 trauma center. Shown here, MetroHealth's campaign to enlighten the community that the medical resources available for its trauma center are there for other forms of treatment as well. Thus the theme: "Saving Lives is Only the Beginning."
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D008389:Marketing of Health Services; D009820:Ohio; D014193:Trauma Centers