Effect of tattoos on perceptions of credibility and attractiveness.
This study examined the effects of tattooing on perception of a male's and a female's credibility and attractiveness. 74 undergraduates viewed a photograph of a tattooed or nontattooed male or female model and then rated dimensions of the models' credibility and attractiveness. Analysis indicated that, although the models' attractiveness ratings were not affected by having a tattoo, their credibility ratings were generally lower when wearing a tattoo than when not wearing one.
Seiter
John S
JS
Department of Languages, Philosophy, and Speech Communication, Utah State University, Logan, UT 84322-0720, USA. jsseiter@cc.usu.edu
Hatch
Sarah
S
D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D012928:Social Desirability; D012938:Social Perception; D011795:Surveys and Questionnaires; D013653:Tattooing