title: Drug firms vow to tone down consumer advertisements.
authors.forename: Meredith
authors.initials: M
authors.lastname: Wadman
mesh_terms: D000329:Advertising / Q000941:ethics / Q000592:standards*; D004345:Drug Industry / Q000941:ethics / Q000592:standards*; D014481:United States; D014486:United States Food and Drug Administration / Q000331:legislation & jurisprudence / Q000592:standards