title: Disseminating a sun safety program to zoological parks: the effects of tailoring.
abstract: Previous research found that a sun safety program for visitors at 1 zoo increased sun safety behaviors. This randomized study compared the effects of tailored dissemination materials plus 2 brief follow-up phone calls (tailored group) versus generic materials (basic group) on implementation by other zoos of the previously evaluated sun safety program. Education directors of 126 zoos completed surveys several months following initial dissemination and 1 year later. During Summer 1, 40% of tailored group zoos and 24% of basic group zoos offered visitors at least 1 sun safety activity (odds ratio=2.2, 95% confidence interval=1.0-4.8). During Summer 2, these rates were 34% and 44%, respectively (ns). The pattern of findings suggests that tailoring had no incremental long-term impact and that the generic materials produced a good level of dissemination.
authors.affiliation: Graduate School of Public HealthSan Diego State University, San Diego, CA 92182-4162, USA.
authors.forename: Elizabeth
authors.initials: E
authors.lastname: Lewis
authors.forename: Joni A
authors.initials: JA
authors.lastname: Mayer
authors.forename: Donald
authors.initials: D
authors.lastname: Slymen
authors.forename: George
authors.initials: G
authors.lastname: Belch
authors.forename: Moshe
authors.initials: M
authors.lastname: Engelberg
authors.forename: Kristina
authors.initials: K
authors.lastname: Walker
authors.forename: Harry
authors.initials: H
authors.lastname: Kwon
authors.forename: John
authors.initials: J
authors.lastname: Elder
mesh_terms: D000328:Adult; D000818:Animals; D000836:Animals, Zoo; D002648:Child; D005500:Follow-Up Studies; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D009784:Occupational Diseases / Q000517:prevention & control*; D010174:Pamphlets; D011998:Recreation; D012306:Risk; D012449:Safety; D012878:Skin Neoplasms / Q000209:etiology / Q000517:prevention & control*; D013472:Sunlight / Q000009:adverse effects*; D013689:Telephone; D014481:United States