Evaluation of the Reading, PA nighttime safety belt enforcement campaign: September 2004.
OBJECTIVE
Safety belt use rates among front seat occupants of passenger vehicles are substantially lower at night than during the day despite the fact that night driving is more dangerous.


METHODS
Recent advances in night vision equipment now make it possible to enforce belt use laws in darkness. Reading, Pennsylvania conducted a night belt use publicity and enforcement campaign during September 2004 using night vision equipment.


RESULTS
Front seat occupant belt use at night increased significantly from 50% prior to the campaign to 56% just after the campaign. Daylight belt use also increased though to a lesser extent (56% to 59%). Survey data indicated that motorists had heard about the campaign in newspapers and on television. Belt use increases were not seen during the same time period in a comparison community.
Chaudhary
Neil K
NK
Preusser Research Group, Inc., 7100 Main Street, Trumbull, CT 06611, United States. NChaudhary@preussergroup.com
Alonge
Mark
M
Preusser
David F
DF
D001336:Automobiles / Q000331:legislation & jurisprudence*; D005260:Female; D006293:Health Promotion / Q000331:legislation & jurisprudence*; D006306:Health Surveys; D006801:Humans; D035846:Law Enforcement; D008297:Male; D010414:Pennsylvania; D015397:Program Evaluation; D012449:Safety / Q000331:legislation & jurisprudence*; D012622:Seat Belts / Q000331:legislation & jurisprudence* / Q000706:statistics & numerical data; D040241:Social Marketing; D011795:Surveys and Questionnaires; D013997:Time Factors