title: Relationship marketing in a hospital library.
abstract: This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library service. The examples illustrate the importance of persistence, patience, and flexibility when consciously developing relationships between a library and individuals or groups.
authors.affiliation: Library Services, The Children's Hospital, 1056 E 19th Ave, B180, Denver, CO 80218, USA. enyeart.amanda@tchden.org
authors.forename: Amanda L
authors.initials: AL
authors.lastname: Enyeart
authors.forename: Debbie
authors.initials: D
authors.lastname: Weaver
mesh_terms: D003120:Colorado; D003299:Cooperative Behavior; D006776:Hospitals, Pediatric; D007993:Libraries, Medical / Q000458:organization & administration*; D040541:Marketing; D019982:Organizational Case Studies