title: Awareness and perceptions of the Johnson & Johnson Campaign for Nursing's Future: views from nursing students, RNs, and CNOs.
abstract: Johnson & Johnson launched the Campaign in February 2002. Data from surveys of nursing students, RNs, and CNOs reflect a high level of awareness of several key elements of the Campaign--advertisements, recruitment materials, the discovernursing.com Web site, and regional "Promise of Nursing" fundraising events. The J & J Campaign for Nursing's Future represents the largest involvement of the private corporate sector, and through this initiative we are learning new and innovative ways to examine the challenges confronting the nursing workforce and develop actions to help resolve them.
authors.affiliation: Massachusetts General Hospital, Boston MA, USA.
authors.forename: Karen
authors.initials: K
authors.lastname: Donelan
authors.forename: Peter I
authors.initials: PI
authors.lastname: Buerhaus
authors.forename: Beth T
authors.initials: BT
authors.lastname: Ulrich
authors.forename: Linda
authors.initials: L
authors.lastname: Norman
authors.forename: Robert
authors.initials: R
authors.lastname: Dittus
mesh_terms: D000329:Advertising / Q000592:standards*; D001291:Attitude of Health Personnel; D001364:Awareness; D002321:Career Choice; D005544:Forecasting; D005653:Fund Raising; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D020407:Internet; D007588:Job Satisfaction; D009718:Nurse Administrators / Q000523:psychology*; D009740:Nursing Staff / Q000523:psychology* / Q000600:supply & distribution; D010560:Personnel Selection / Q000592:standards; D017149:Private Sector; D013338:Students, Nursing / Q000523:psychology*; D011795:Surveys and Questionnaires; D014481:United States