title: Equally safe for both sexes; a gender analysis of medical advertisements in English newspapers, 1690-1750.
abstract: Medical advertisements in English newspapers between 1690 and 1750 were examined from the aspect of gender. Subjects considered were who read the advertisements, who bought the products advertised, what conditions and cures were described, what references there were to women and where and how the products were sold. The analysis shows that women continued to be very much involved in health care at a time when there was growing pressure from male professional physicians to establish superiority over popular healers, who were often female.
authors.forename: Diane
authors.initials: D
authors.lastname: Wales
mesh_terms: D000329:Advertising / Q000266:history*; D015706:Bibliometrics; D005260:Female; D049670:History, 17th Century; D049671:History, 18th Century; D006801:Humans; D008297:Male; D009524:Newspapers as Topic / Q000266:history*; D004364:Pharmaceutical Preparations / Q000266:history*; D012737:Sex Factors
chemical_list: D004364:Pharmaceutical Preparations