Price sensitivity and innovativeness for fashion among Korean consumers.
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among 860 Korean consumers and replicated earlier findings of the negative correlation between the 2 constructs.
Goldsmith
Ronald E
RE
Marketing Department, College of Business, Florida State University, Tallahassee, FL 32306-1110, USA. rgoldsm@garnet.acns.fsu.edu
Kim
Daekwan
D
Flynn
Leisa R
LR
Kim
Wan-Min
WM
D000328:Adult; D000368:Aged; D044466:Asian People / Q000523:psychology*; D003020:Clothing / Q000191:economics* / Q000523:psychology*; D003132:Commerce; D003258:Consumer Behavior; D004059:Diffusion of Innovation; D005163:Factor Analysis, Statistical; D005249:Fees and Charges; D005260:Female; D006801:Humans; D007723:Korea; D008297:Male; D008875:Middle Aged; D011593:Psychology, Social / Q000295:instrumentation*; D011594:Psychometrics / Q000295:instrumentation*; D011795:Surveys and Questionnaires