title: Developing English and Spanish television public service announcements to promote colorectal cancer screening.
abstract: Screen for Life: National Colorectal Cancer Action Campaign (SFL) is a federally funded campaign to promote understanding of colorectal cancer and the importance of regular screening for adults aged 50 years and older. SFL uses a variety of communication strategies, including television public service announcements (PSAs). SFL materials are developed using the Health Communication Process endorsed by the U.S. Department of Health and Human Services, which has four stages: (a) planning and strategy development; (b) developing and pretesting concepts, messages, and materials; (c) implementing the program; and (d) assessing effectiveness and making refinements. This article describes SFL's application of this process to develop television PSAs in English and Spanish.
authors.affiliation: Soltera Center for Health Communication Research in Tucson, Arizona, USA.
authors.forename: Crystale Purvis
authors.initials: CP
authors.lastname: Cooper
authors.forename: Cynthia A
authors.initials: CA
authors.lastname: Gelb
authors.forename: Heather
authors.initials: H
authors.lastname: Jameson
authors.forename: Everly
authors.initials: E
authors.lastname: Macario
authors.forename: Cynthia M
authors.initials: CM
authors.lastname: Jorgensen
authors.forename: Laura
authors.initials: L
authors.lastname: Seeff
mesh_terms: D000329:Advertising; D015179:Colorectal Neoplasms / Q000517:prevention & control*; D003142:Communication; D005260:Female; D017408:Guidelines as Topic; D006266:Health Education / Q000379:methods*; D006293:Health Promotion; D006801:Humans; D007802:Language; D008297:Male; D008403:Mass Screening; D008875:Middle Aged; D015980:Public Health Practice; D013690:Television; D014481:United States