title: [Market and ageing].
abstract: Ageing can be defined as growth of the proportion of elderly people in the population, but also as a group of transformations in life cycles: older age at time of first job, marriage, birth of first child, early retirement, longer life expectancy, active retirement, greater number of dependent persons. The economic impact of the ageing population has been extensively studied from the perspective of the social security fund. In France and in most developed countries, population ageing has considerably destabilized social accounting creating a gap between a system thought out after WWII and the present social environment. The current response of social security system to elderly person's needs is considered inadequate. There are however other consequences of ageing. It is important to measure the upheaval caused by longer life expectancy and changing life stages on all markets. Three kinds of markets are involved in different ways: job market, services market for the elderly and all goods market for seniors and golden aged. Many studies have focused on the links between economic production and physiological ageing. The traditional organisation of working conditions stresses working intensity over experience, young workers'capabilities over than those of older workers. The link between age and the job market can also be analyzed by considering supply and demand for employment for workers over 50. Another question is the workforce shortage forecasted in some sectors (health and social sectors in particular) and the role of immigration. Growth in the supply of long-term care will require restructuring of the sector's logistics and financing. Certain trends are appearing: government authorities are reducing their supply of services, private production is increasing, public financing is being maintained, and individual contributions are growing while the role of insurance has remained stagnant. A qualitative analysis of the markets also shows heterogeneous workers situations and status creating difficult consequences for management decision making. The best-known impact of ageing on markets is the development of the senior and golden-age markets (technical help, accessibility, improved housing, leisure activities and training...) The particularities of these markets and their development are extensively studied, particularly questions related to new technologies.
authors.affiliation: Laboratoire d'économie et de gestion des organisations de santé (LEGOS), Université Paris-Dauphine, place du Maréchal-de-Lattre-de-Tassigny, 75116 Paris.
authors.forename: M-E
authors.initials: ME
authors.lastname: Joël
mesh_terms: D000367:Age Factors; D000368:Aged; D000375:Aging; D005602:France; D006299:Health Services for the Aged / Q000191:economics; D006801:Humans; D007899:Leisure Activities; D008017:Life Expectancy; D008134:Long-Term Care; D040541:Marketing; D008389:Marketing of Health Services; D008875:Middle Aged; D012179:Retirement; D012943:Social Security