title: Involving medical staff in marketing. Linking marketing and strategy yields results.
authors.affiliation: Saint Francis Healthcare System, Cape Girardeau, Missouri 63703, USA.
authors.forename: Steven C
authors.initials: SC
authors.lastname: Bjelich
authors.forename: Edward
authors.initials: E
authors.lastname: Bender
mesh_terms: D006752:Hospital Planning; D018578:Hospital-Physician Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008505:Medical Staff, Hospital; D008923:Missouri; D017060:Patient Satisfaction; D011641:Public Relations