Involving medical staff in marketing. Linking marketing and strategy yields results.
Bjelich
Steven C
SC
Saint Francis Healthcare System, Cape Girardeau, Missouri 63703, USA.
Bender
Edward
E
D006752:Hospital Planning; D018578:Hospital-Physician Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008505:Medical Staff, Hospital; D008923:Missouri; D017060:Patient Satisfaction; D011641:Public Relations