title: Looking ahead to when the patient becomes the customer.
abstract: Preparing for a customer-driven marketplace. The sands are shifting in the health care marketplace, and at least one Orlando, FL-based company is betting that in the not-too-distant future consumers will have much more control over their health care, and DM in particular. To respond, the company is designing programs that put a premium on personalization and take a much broader view of ROI.
mesh_terms: D019468:Disease Management; D019981:Health Care Sector / Q000639:trends; D006801:Humans; D010347:Patient Care Planning; D010358:Patient Participation; D018802:Patient-Centered Care; D018570:Risk Assessment; D014481:United States