title: Inside-out service strategy.
authors.affiliation: Strategic Visions Inc., Birmingham, Ala, USA. jom@strategicvisions.com
authors.forename: John
authors.initials: J
authors.lastname: O'Malley
mesh_terms: D003258:Consumer Behavior; D003299:Cooperative Behavior; D058016:Health Facility Administration; D006801:Humans; D009937:Organizational Objectives; D014481:United States