title: Back to the basics. As healthcare marketers enter a new-era, they must focus on their essential role.
authors.affiliation: Hamilton Health Care System Inc., Dalton, Georgia, USA. kjennings@hhcs.org
authors.forename: Keith
authors.initials: K
authors.lastname: Jennings
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D024382:Professional Role; D014481:United States