title: Ads add up. Healthcare advertising can make dollars and sense. Interview by Joyce Jensen.
authors.forename: Saundra
authors.initials: S
authors.lastname: Atwood
authors.forename: John
authors.initials: J
authors.lastname: Stavros
authors.forename: Maria B
authors.initials: MB
authors.lastname: Freed
mesh_terms: D000329:Advertising / Q000191:economics / Q000706:statistics & numerical data; D006761:Hospitals; D008389:Marketing of Health Services / Q000379:methods*; D010343:Patient Admission; D014481:United States