title: Making product commercialisation more successful.
abstract: Turning an idea or concept into a winning product is one of the toughest challenges for lone innovators as well as global companies. The four critical elements of the process are discussed here.
authors.affiliation: Knowlege Futures Ltd, Newcastle upon Tyne, UK. jane.hogan@knowledge-futures.com
authors.forename: K
authors.initials: K
authors.lastname: Schnurr
mesh_terms: D001709:Biotechnology / Q000458:organization & administration*; D016520:Entrepreneurship / Q000458:organization & administration*; D004867:Equipment Design; D004864:Equipment and Supplies / Q000191:economics*; D040541:Marketing / Q000191:economics*; D009937:Organizational Objectives; D006113:United Kingdom