Making product commercialisation more successful.
Turning an idea or concept into a winning product is one of the toughest challenges for lone innovators as well as global companies. The four critical elements of the process are discussed here.
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Knowlege Futures Ltd, Newcastle upon Tyne, UK. jane.hogan@knowledge-futures.com
D001709:Biotechnology / Q000458:organization & administration*; D016520:Entrepreneurship / Q000458:organization & administration*; D004867:Equipment Design; D004864:Equipment and Supplies / Q000191:economics*; D040541:Marketing / Q000191:economics*; D009937:Organizational Objectives; D006113:United Kingdom