title: Audience-tuning effects on memory: the role of shared reality.
abstract: After tuning to an audience, communicators' own memories for the topic often reflect the biased view expressed in their messages. Three studies examined explanations for this bias. Memories for a target person were biased when feedback signaled the audience's successful identification of the target but not after failed identification (Experiment 1). Whereas communicators tuning to an in-group audience exhibited the bias, communicators tuning to an out-group audience did not (Experiment 2). These differences did not depend on communicators' mood but were mediated by communicators' trust in their audience's judgment about other people (Experiments 2 and 3). Message and memory were more closely associated for high than for low trusters. Apparently, audience-tuning effects depend on the communicators' experience of a shared reality.
authors.affiliation: Department of Psychology, Columbia University, New York, NY, USA. gerald.echterhoff@uni-bielefeld.de
authors.forename: Gerald
authors.initials: G
authors.lastname: Echterhoff
authors.forename: E Tory
authors.initials: ET
authors.lastname: Higgins
authors.forename: Stephan
authors.initials: S
authors.lastname: Groll
mesh_terms: D000328:Adult; D001288:Attention; D003142:Communication; D005246:Feedback; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D011939:Mental Recall; D018187:Personal Construct Theory; D010552:Personality Assessment; D011936:Reality Testing; D012718:Set, Psychology; D012933:Social Identification