title: For bird flu, good PR equals bad medicine.
authors.forename: David
authors.initials: D
authors.lastname: Stipp
mesh_terms: D000818:Animals; D001717:Birds; D004345:Drug Industry; D014943:Global Health; D009980:Influenza A virus / Q000472:pathogenicity*; D005585:Influenza in Birds; D011641:Public Relations