Comment on McCall, Trombetta, and Gipe's 2004 proposed impression management explanation for the credit card effect.
There is a dearth of empirically supported theoretical explanation since its introduction; Feinberg's 1986 credit card effect showed greater product valuations and donation intentions by experimental participants when asked to make such estimates in the presence of credit card stimuli. This comment on McCall, Trombetta, and Gipe (2004) notes potential flaws and adjudged over-interpretation of results in their attempt to replicate successfully and derive theoretical explanation for the credit card effect.
Spangenberg
Eric R
ER
College of Business and Economics, Washington State University, Pullman, WA 99164-4750, USA. ers@wsu.edu
D000533:Altruism; D003463:Cues; D006801:Humans; D018803:Models, Economic; D009042:Motivation; D012649:Self Concept; D012928:Social Desirability; D012930:Social Dominance; D012931:Social Environment