title: A controlled trial of a Quit and Win contest.
abstract: OBJECTIVE
  To evaluate the impact of a state-of-the-art Quit and Win contest on tobacco quit rates at 3, 6, and 12 months after the 30-day quit period.
  
  
  METHODS
  Quasi-experimental with a volunteer sample of 494 Quit and Win contest registrants (treatment group) and 512 randomly selected tobacco users not exposed to the promotional media campaign (control group). Intervention included a 30-day quit period to be eligible for large cash prizes; provider advice via weekly mailings; online and telephone quit assistance; media campaign; and community support.
  
  
  METHODS
  Community-based intervention in Kentucky.
  
  
  METHODS
  A total of 1006 adult tobacco users.
  
  
  METHODS
  Quit rates were measured using 7-day point prevalence for tobacco use. Urine cotinine measurements confirmed self-reported quitting.
  
  
  RESULTS
  Treatment group participants were significantly more likely than controls to experience quitting during the 1-year follow-up, as determined by both self-report and urine confirmation. After adjusting for baseline differences in demographics, tobacco use, and stage of change, those in the treatment group had 2.6 times the odds of reporting quitting in the postintervention period and 5.3 times the odds of experiencing quitting confirmed by urine cotinine, relative to controls. Women, minorities, and low-income tobacco users had equal odds of quitting as men, whites, and those with higher incomes.
  
  
  CONCLUSIONS
  That the contest was minimally intensive and yielded a relatively high, quit rate demonstrates the potential effectiveness of the intervention.
authors.affiliation: University of Kentucky College of Nursing and College of Public Health, Tobacco Policy Research Program, Lexington, Kentucky 40536-0232, USA. ejhahn00@email.uky.edu
authors.forename: Ellen J
authors.initials: EJ
authors.lastname: Hahn
authors.forename: Mary Kay
authors.initials: MK
authors.lastname: Rayens
authors.forename: Todd A
authors.initials: TA
authors.lastname: Warnick
authors.forename: Costel
authors.initials: C
authors.lastname: Chirila
authors.forename: Robert T
authors.initials: RT
authors.lastname: Rasnake
authors.forename: Todd P
authors.initials: TP
authors.lastname: Paul
authors.forename: Dawn
authors.initials: D
authors.lastname: Christie
mesh_terms: D000328:Adult; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007629:Kentucky; D008297:Male; D008875:Middle Aged; D016540:Smoking Cessation