title: The mundane realities of the everyday lay use of the internet for health, and their consequences for media convergence.
abstract: The internet is now a major source of health information for lay people. Within the medical, sociological and popular literatures there have been three main responses to this development. We classify these as "celebratory", "concerned" and "contingent". This paper falls into the third category and, drawing on techniques of discourse analysis, examines people's accounts of their use of online health resources. It identifies six implicit rules--which we call "rhetorics of reliability"--that people readily draw upon when articulating why they trust some online sources and not others. In addition participants locate their accounts within broader discursive frameworks in order to present themselves as "sensible" users. The article concludes by suggesting that there is an emerging concordance between the lay use of the internet for health and illness and dominant (generally) biomedical conceptions of what constitutes "good quality" health information.
authors.affiliation: Department of Social Policy and Social Work, University of York, Heslington, York YO10 5DD, UK.
authors.forename: Sarah
authors.initials: S
authors.lastname: Nettleton
authors.forename: Roger
authors.initials: R
authors.lastname: Burrows
authors.forename: Lisa
authors.initials: L
authors.lastname: O'Malley
mesh_terms: D000293:Adolescent; D000328:Adult; D002648:Child; D006266:Health Education / Q000592:standards; D006801:Humans; D007255:Information Services / Q000592:standards* / Q000706:statistics & numerical data; D020407:Internet / Q000592:standards* / Q000706:statistics & numerical data; D008402:Mass Media; D033262:Narration; D010290:Parents / Q000523:psychology; D015203:Reproducibility of Results; D012306:Risk; D012962:Sociology, Medical; D011795:Surveys and Questionnaires; D035502:Trust