title: The perils of transparent pricing.
abstract: Transparent pricing can be defined, in short, as the publication of a hospital's retail prices. Healthcare executives need to recognize that the movement to transparent pricing is irreversible and imminent. A critical step in preparing for transparent pricing is to determine how the organization's prices stack up against the competition.
authors.affiliation: Phase 2 Consulting, Austin, Texas, USA. epgee@phase2consulting.com
authors.forename: Preston
authors.initials: P
authors.lastname: Gee
mesh_terms: D004469:Economics, Hospital; D005249:Fees and Charges; D014481:United States