title: Web site review. Carolinas HealthCare recognized Internet marketing potential early.
abstract: Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D020407:Internet / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems; D009657:North Carolina