Evaluation of West Nile virus education campaign.
We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.
Averett
Ellen
E
Department of Health Policy and Management, University of Kansas School of Medicine, Medical Center, 3901 Rainbow Blvd., Kansas City, KS 66160, USA. caverett@kumc.edu
Neuberger
John S
JS
Hansen
Gail
G
Fox
Michael H
MH
D000368:Aged; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006306:Health Surveys; D006630:Hispanic or Latino; D006801:Humans; D007615:Kansas / Q000453:epidemiology; D008402:Mass Media; D008875:Middle Aged; D015397:Program Evaluation; D014901:West Nile Fever / Q000453:epidemiology / Q000517:prevention & control* / Q000635:transmission; D014902:West Nile virus / Q000472:pathogenicity*