title: Antibiotic drug advertising in medical journals.
abstract: Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
authors.affiliation: The Centre for the Study of European Politics and Society, Ben-Gurion University of the Negev, Beer-Sheva, Israel. giladko@bgumail.bgu.ac.il
authors.forename: Jacob
authors.initials: J
authors.lastname: Gilad
authors.forename: Lia
authors.initials: L
authors.lastname: Moran
authors.forename: Francisc
authors.initials: F
authors.lastname: Schlaeffer
authors.forename: Abraham
authors.initials: A
authors.lastname: Borer
mesh_terms: D000329:Advertising; D000900:Anti-Bacterial Agents; D004345:Drug Industry; D004351:Drug Resistance; D010506:Periodicals as Topic
chemical_list: D000900:Anti-Bacterial Agents