Antibiotic drug advertising in medical journals.
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
Gilad
Jacob
J
The Centre for the Study of European Politics and Society, Ben-Gurion University of the Negev, Beer-Sheva, Israel. giladko@bgumail.bgu.ac.il
Moran
Lia
L
Schlaeffer
Francisc
F
Borer
Abraham
A
D000329:Advertising; D000900:Anti-Bacterial Agents; D004345:Drug Industry; D004351:Drug Resistance; D010506:Periodicals as Topic
D000900:Anti-Bacterial Agents