title: Reframing the issue: a new child maltreatment prevention message.
authors.affiliation: Communications, Prevent Child Abuse North Carolina, USA. bwrisley@preventchildabusenc.org
authors.forename: Becky A
authors.initials: BA
authors.lastname: Wrisley
mesh_terms: D001364:Awareness; D002648:Child; D002649:Child Abuse / Q000517:prevention & control*; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D016730:Program Development; D011634:Public Health; D040241:Social Marketing