title: Physician recruitment. CD-ROM plays key role in recruiting docs to Children's Mercy in Kansas City.
abstract: Children's Mercy Hospitals and Clinic of Kansas City, MO, is growing rapidly in size and recognition. Of course, its excellent treatment services depend upon recruiting a wide range of pediatric specialists. Faced with the challenge of attracting professionals to the heartland, its marketing department and physician recruitment personnel worked together on a CD-ROM designed to catch the attention of physician prospects and encourage them to visit Kansas City to see the hospital firsthand.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D016251:CD-ROM; D008923:Missouri; D019982:Organizational Case Studies; D010560:Personnel Selection; D010820:Physicians