title: Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.
abstract: OBJECTIVE
  To describe the tobacco industry's relationships with and influence on homeless and mentally ill smokers and organisations providing services to them.
  
  
  METHODS
  Analysis of internal tobacco industry documents and journal articles.
  
  
  RESULTS
  The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its "downscale" market, and has developed relationships with homeless shelters and advocacy groups, gaining positive media coverage and political support.
  
  
  CONCLUSIONS
  Tobacco control advocates and public health organisations should consider how to target programmes to homeless and seriously mentally ill individuals. Education of service providers about tobacco industry efforts to cultivate this market may help in reducing smoking in these populations.
authors.affiliation: University of California, San Francisco, CA 94143-0612, USA.
authors.forename: D E
authors.initials: DE
authors.lastname: Apollonio
authors.forename: R E
authors.initials: RE
authors.lastname: Malone
mesh_terms: D002608:Charities; D006703:Ill-Housed Persons / Q000523:psychology*; D006801:Humans; D040541:Marketing / Q000379:methods*; D028642:Persons with Psychiatric Disorders / Q000523:psychology*; D011641:Public Relations; D012907:Smoking; D000074606:Smoking Prevention; D019460:Tobacco Industry; D014481:United States