title: Evaluation of West Nile virus education campaign.
abstract: We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.
authors.affiliation: Department of Health Policy and Management, University of Kansas School of Medicine, Medical Center, 3901 Rainbow Blvd., Kansas City, KS 66160, USA. caverett@kumc.edu
authors.forename: Ellen
authors.initials: E
authors.lastname: Averett
authors.forename: John S
authors.initials: JS
authors.lastname: Neuberger
authors.forename: Gail
authors.initials: G
authors.lastname: Hansen
authors.forename: Michael H
authors.initials: MH
authors.lastname: Fox
mesh_terms: D000368:Aged; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006306:Health Surveys; D006630:Hispanic or Latino; D006801:Humans; D007615:Kansas / Q000453:epidemiology; D008402:Mass Media; D008875:Middle Aged; D015397:Program Evaluation; D014901:West Nile Fever / Q000453:epidemiology / Q000517:prevention & control* / Q000635:transmission; D014902:West Nile virus / Q000472:pathogenicity*