title: Spin cycles. Healthcare marketing-communications efforts have taken on increasing strategic importance.
authors.forename: Michael
authors.initials: M
authors.lastname: Romano
mesh_terms: D004345:Drug Industry / Q000458:organization & administration / Q000639:trends; D005607:Fraud; D019981:Health Care Sector / Q000458:organization & administration* / Q000639:trends; D006739:Hospital Administration / Q000639:trends; D006801:Humans; D007783:Lactones / Q000009:adverse effects; D040541:Marketing / Q000639:trends*; D019300:Medical Errors; D010565:Persuasive Communication; D011641:Public Relations / Q000639:trends*; D013450:Sulfones / Q000009:adverse effects; D014481:United States
chemical_list: D007783:Lactones; D013450:Sulfones; C116926:rofecoxib