title: Insights on ideation and innovation.
abstract: Even when companies are struggling or seeking to cut costs, it is still important for them to generate new ideas. This article discusses the concept of ideation and provides strategies for successful innovation.
authors.affiliation: Knowledge Roundtable, Cuthbert House, Newcastle Upon Tyne, UK. jane.hogan@knowledge-roundtable.com
authors.forename: J
authors.initials: J
authors.lastname: Hogan
mesh_terms: D001709:Biotechnology / Q000458:organization & administration*; D003405:Creativity; D016520:Entrepreneurship / Q000458:organization & administration*; D004867:Equipment Design / Q000379:methods*; D009936:Organizational Innovation; D006113:United Kingdom