title: Assay development: an increasingly creative endeavour.
authors.affiliation: R&D, Invitrogen Drug Discovery Solutions, Invitrogen Life Technologies, University Research Park, Madison, Wisconsin 53719-1236, USA. brian.pollok@invitrogen.com
authors.forename: Brian A
authors.initials: BA
authors.lastname: Pollok
mesh_terms: D000465:Algorithms; D002623:Chemistry Techniques, Analytical / Q000379:methods / Q000639:trends; D003405:Creativity; D015195:Drug Design; D006801:Humans; D015203:Reproducibility of Results; D013678:Technology, Pharmaceutical / Q000379:methods / Q000639:trends