title: Evaluation of the BSRI masculine and feminine items using desirability and stereotype ratings.
abstract: This study empirically tested Bem's (1974) assumption that the BSRI Masculinity and Femininity scales measure sex-typed standards of desirable behavior for men and women in American society. The adequacy of items in the two scales was evaluated by Bem's (1974) criteria using two types of desirability and stereotype ratings. Results obtained in all the experimental conditions except one involving Bem's desirability instructions and Bem's rating scale did not support the tested assumption. Implications of these results for revising the BSRI scales were discussed.
authors.affiliation: Dept. of Psychology, Southern Illinois University of Carbondale, 62901, USA.
authors.forename: J R
authors.initials: JR
authors.lastname: Heerboth
authors.forename: N V
authors.initials: NV
authors.lastname: Ramanaiah