Priming a new identity: self-monitoring moderates the effects of nonself primes on self-judgments and behavior.
When a construct is primed, people often act in construct-consistent ways. Several accounts for this effect have been offered, including ideomotor theory and a social functional perspective. The authors tested an additional perspective, the Active-Self account, whereby primes can temporarily alter self-perceptions. In Study 1, non-African American participants reported feeling more aggressive on an implicit measure following an African American prime. In Study 2, participants reported feeling luckier on an implicit measure following a number 7 (vs. 13) prime. In both studies, these effects were obtained only for low self-monitors, who are more likely to change self-conceptions in response to diagnostic self-information and to use their internal states in guiding behavior. Study 3 showed that low self-monitors also show larger behavioral effects of primes.
DeMarree
Kenneth G
KG
Department of Psychology, Ohio State University, Columbus, OH 43210, USA. demarree.1@osu.edu
Wheeler
S Christian
SC
Petty
Richard E
RE
D001244:Association; D001290:Attitude; D004532:Ego; D005260:Female; D006801:Humans; D008297:Male; D008606:Mental Processes; D011582:Psychological Theory; D012044:Regression Analysis; D012649:Self Concept; D012933:Social Identification; D013240:Stereotyping; D014481:United States