title: The next big thing: health care when the patient pays.
abstract: With consumer-directed health plans growing in popularity, healthcare organizations should be planning: How to respond to demands for point-of-service payment. How to address competition posed by convenient care centers with attractive pricing advantages. How to offer convenient, high-quality, competitively priced care for those who have a choice.
authors.affiliation: Stroudwater Associates, Atlanta, USA. jshiver@stroudwater.biz
authors.forename: John M
authors.initials: JM
authors.lastname: Shiver
authors.forename: Kevin T
authors.initials: KT
authors.lastname: Ponton
mesh_terms: D003256:Community Participation; D003669:Deductibles and Coinsurance / Q000191:economics*; D003695:Delivery of Health Care / Q000458:organization & administration; D004465:Economic Competition; D005382:Financing, Personal; D006801:Humans; D014481:United States