title: The data is in: best home care marketing practices revealed.
abstract: The first in a two-part series, this article provides an early look at a study evaluating the best marketing practices of home health agencies across the country. In Part 1, we profile a few exemplary agencies with the goal of describing a set of common attributes that have lead to success. In Part 2 (January), we will delve deeper into the component measures by exploring the first industry-specific benchmarks of marketing success!
authors.affiliation: Home Care Marketing Solutions, USA. mike@hcmarketingsolutions.com
authors.forename: Michael T
authors.initials: MT
authors.lastname: Ferris
authors.forename: Heather L
authors.initials: HL
authors.lastname: Rooney
authors.forename: Christine
authors.initials: C
authors.lastname: Lang
mesh_terms: D019985:Benchmarking; D017598:Efficiency, Organizational; D006699:Home Care Services / Q000458:organization & administration*; D006801:Humans; D007318:Inservice Training; D008389:Marketing of Health Services / Q000379:methods*; D015397:Program Evaluation; D014481:United States