title: Male-oriented vs. balanced-as-to-sex thematic apperception tests.
abstract: Measures of need Achievement, need Affiliation, and need Power were obtained for 124 working managers (62 female, 62 male) using both McClelland's traditional male-oriented thematic apperception test (TAT) and a set of picture cues balanced-as-to-sex. Two-way analysis of variance was performed in a 2 x 2 factorial design (sex by version of TAT). F tests were conducted to test significance at the .05 level. Results indicate both sets are interchangeable in determining need Achievement and need Power distinctions between managerial women and men, Absolute scores are also comparable. For need Affiliation, however, motivation scores are not comparable and interchangeability is clouded, suggesting cue modification may be needed.
authors.affiliation: College of Business Administration, University of Colorado, Boulder, CO 80309, USA.
authors.forename: L H
authors.initials: LH
authors.lastname: Chusmir