Evaluation of customer satisfaction level of different projects.
Customer satisfaction as the key element for success in business is a major concern for any industry. In this paper we propose a customer satisfaction index using principal component analysis for a software solution company. This index was used as an input to the marketing division to identify their potential customers from their past experience. Since this is a very common problem for any industry, the same approach can be used in similar situations.
Das
Nandini
N
SQC-OR Unit, Indian Statistical Institute, Calcutta, India.
Samanta
Niladri
N