title: A closer look at the concept, historical overview, and value of direct-to-consumer advertising of prescription drugs.
authors.affiliation: Marshall University, USA.
authors.forename: Ashish
authors.initials: A
authors.lastname: Chandra
authors.forename: Maricris
authors.initials: M
authors.lastname: Miller
mesh_terms: D000329:Advertising / Q000266:history / Q000379:methods*; D003256:Community Participation; D004345:Drug Industry; D049673:History, 20th Century; D006801:Humans; D014481:United States