title: An evaluation of a social marketing campaign to reduce the number of London women who have never been screened for cervical cancer.
authors.forename: Christopher
authors.initials: C
authors.lastname: Millett
authors.forename: Christiane
authors.initials: C
authors.lastname: Zelenyanszki
authors.forename: Carole
authors.initials: C
authors.lastname: Furlong
authors.forename: Kathie
authors.initials: K
authors.lastname: Binysh
mesh_terms: D005260:Female; D006801:Humans; D008131:London; D008403:Mass Screening / Q000706:statistics & numerical data*; D010342:Patient Acceptance of Health Care; D015397:Program Evaluation; D040241:Social Marketing; D002583:Uterine Cervical Neoplasms / Q000517:prevention & control*