title: Weekly iron-folic acid supplements to prevent anemia among Cambodian women in three settings: process and outcomes of social marketing and community mobilization.
abstract: Social marketing and community mobilization approaches were applied in a pilot program to introduce weekly iron-folic acid supplementation to prevent anemia in Cambodian women of reproductive age. The program was implemented in three very different environments: secondary school girls, women working in garment factories in the vicinity of Phnom Penh, and women in rural villages. Each population provided its own challenges and obstacles. However, all three groups of women showed substantial improvements in knowledge about the causes, consequences, and prevention of anemia, and the large majority reported interest in continuing to take the supplements.
authors.affiliation: National Maternal Child Health Centre at the Ministry of Health, Cambodia.
authors.forename: Koum
authors.initials: K
authors.lastname: Kanal
authors.forename: Jennifer
authors.initials: J
authors.lastname: Busch-Hallen
authors.forename: Tommaso
authors.initials: T
authors.lastname: Cavalli-Sforza
authors.forename: Byron
authors.initials: B
authors.lastname: Crape
authors.forename: Suttilak
authors.initials: S
authors.lastname: Smitasiri
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D018798:Anemia, Iron-Deficiency / Q000517:prevention & control*; D002160:Cambodia; D018672:Community Health Planning; D019587:Dietary Supplements; D005260:Female; D005492:Folic Acid / Q000008:administration & dosage*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D019266:Iron, Dietary / Q000008:administration & dosage*; D010043:Outcome and Process Assessment, Health Care; D011247:Pregnancy; D011250:Pregnancy Complications, Hematologic / Q000517:prevention & control; D011295:Prenatal Care / Q000379:methods; D040241:Social Marketing; D016896:Treatment Outcome; D014803:Vitamin B Complex / Q000008:administration & dosage*
chemical_list: D019266:Iron, Dietary; D014803:Vitamin B Complex; D005492:Folic Acid