Brand-new world. Medical marketing the business way.
If someone mentioned the name of your practice, would y our patients, prospects and referring physicians feel, think or say? Are these images and adjectives consistent with the image you endeavor to build? Do people even know the vision for your practice? A well-planned brand strategy--aligned with overall business objectives--guides internal and external communications, new product introductions, acquisitions and mergers.
Neely
Melinda Hinson
MH
High Dive Market Communications, Boise, Idaho, USA. melinda@highdive.net
D006123:Group Practice; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States