title: Branding can be justified in vital conservation research.
authors.forename: C R
authors.initials: CR
authors.lastname: McMahon
authors.forename: C J A
authors.initials: CJ
authors.lastname: Bradshaw
authors.forename: G C
authors.initials: GC
authors.lastname: Hays
mesh_terms: D000823:Animal Identification Systems; D000827:Animal Welfare / Q000331:legislation & jurisprudence / Q000592:standards*; D000818:Animals; D001315:Australia; D003247:Conservation of Natural Resources / Q000331:legislation & jurisprudence / Q000379:methods*; D005843:Geography; D009520:New Zealand; D046070:Sea Lions; D014481:United States