title: Community mobilization and social marketing to promote weekly iron-folic acid supplementation: a new approach toward controlling anemia among women of reproductive age in Vietnam.
abstract: Community-based social marketing and mobilization increased knowledge and participation in preventive weekly iron-folic acid supplementation among women of reproductive age in Vietnam. Rates of buying and taking the weekly supplement containing 60 mg elemental iron and 3.5 mg folic acid among non-pregnant women of reproductive age was between 55% and 92%. Free distribution to pregnant women of the weekly supplement containing 120 mg iron and 3.5 mg folic acid covered almost all pregnant women during the project. In developing countries where community women's groups and health networks are strong, preventive supplementation can be successfully promoted to encourage active participation in the prevention and control of iron-deficiency anemia.
authors.affiliation: Vietnam National Institute of Nutrition, 48 Tang Bat Ho, Hanoi, Vietnam.
authors.forename: Nguyen Cong
authors.initials: NC
authors.lastname: Khan
authors.forename: Hoang Thi Kim
authors.initials: HT
authors.lastname: Thanh
authors.forename: Jacques
authors.initials: J
authors.lastname: Berger
authors.forename: Pham Thuy
authors.initials: PT
authors.lastname: Hoa
authors.forename: Nguyen Dinh
authors.initials: ND
authors.lastname: Quang
authors.forename: Suttilak
authors.initials: S
authors.lastname: Smitasiri
authors.forename: Tommaso
authors.initials: T
authors.lastname: Cavalli-Sforza
mesh_terms: D000328:Adult; D000329:Advertising; D018798:Anemia, Iron-Deficiency / Q000517:prevention & control*; D019587:Dietary Supplements; D005260:Female; D005492:Folic Acid / Q000008:administration & dosage*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D019266:Iron, Dietary / Q000008:administration & dosage*; D011247:Pregnancy; D011250:Pregnancy Complications, Hematologic / Q000517:prevention & control; D011295:Prenatal Care / Q000379:methods; D014744:Vietnam; D014803:Vitamin B Complex / Q000008:administration & dosage*
chemical_list: D019266:Iron, Dietary; D014803:Vitamin B Complex; D005492:Folic Acid