title: Marketing goals and strategies.
authors.affiliation: Arvina Group, LLC, USA. jspallina@earthlink.net
authors.forename: Joseph M
authors.initials: JM
authors.lastname: Spallina
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D016522:Oncology Service, Hospital; D009937:Organizational Objectives; D014481:United States