Mediating social representations using a cartoon narrative in the context of HIV/AIDS: the AmaQhawe Family Project in South Africa.
Using findings from the formative evaluation of the adaptation of the Collaborative HIV/AIDS Adolescent Mental Health Programme (CHAMP) family-based intervention in South Africa, known as the 'AmaQhawe Family Project', the potential role of 'micro-media' using a cartoon narrative for promoting health-enhancing behaviour change is explored. In particular, the cartoon narrative was found to be a useful medium for informing the development and diffusion of health-enhancing social representations that shape the potential for health-related behaviour change.
Petersen
Inge
I
School of Psychology, University of KwaZulu-Natal, South Africa. peterseni@ukzn.ac.za
Mason
Andy
A
Bhana
Arvin
A
Bell
Carl C
CC
McKay
Mary
M
D000163:Acquired Immunodeficiency Syndrome / Q000517:prevention & control* / Q000523:psychology; D000293:Adolescent; D002359:Cartoons as Topic / Q000523:psychology*; D002648:Child; D003142:Communication; D003156:Community Mental Health Services / Q000379:methods; D005190:Family / Q000523:psychology*; D017144:Focus Groups; D015658:HIV Infections / Q000517:prevention & control* / Q000523:psychology; D006293:Health Promotion / Q000379:methods; D006801:Humans; D033262:Narration; D010287:Parent-Child Relations; D012919:Social Behavior; D012938:Social Perception; D013019:South Africa