title: Brand-new world. Medical marketing the business way.
abstract: If someone mentioned the name of your practice, would y our patients, prospects and referring physicians feel, think or say? Are these images and adjectives consistent with the image you endeavor to build? Do people even know the vision for your practice? A well-planned brand strategy--aligned with overall business objectives--guides internal and external communications, new product introductions, acquisitions and mergers.
authors.affiliation: High Dive Market Communications, Boise, Idaho, USA. melinda@highdive.net
authors.forename: Melinda Hinson
authors.initials: MH
authors.lastname: Neely
mesh_terms: D006123:Group Practice; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States