Toward a socioethical approach to behavior change.
Infection control professionals have traditionally relied on didacticism to promote behavior change among health care workers, but this approach yields disappointing results in a postmodern era of social fragmentation and intellectual ambiguity. We define a socioethical approach to behavior change and propose its implementation in 4 movements: from individualism to community, from rationality to rhetoric, from productivity to praxis, and from monologue to dialogue.
Mah
Manuel W
MW
The Infection Prevention and Control Program, Calgary Health Region, The University of Calgary, Canada. manuel.mah@calgaryhealthregion.ca
Meyers
Gwyneth
G
D001521:Behavior Therapy / Q000379:methods*; D004992:Ethics, Medical; D006266:Health Education; D006282:Health Personnel; D006291:Health Policy; D006801:Humans; D017053:Infection Control / Q000379:methods*; D016357:Infection Control Practitioners / Q000458:organization & administration; D040241:Social Marketing