Cultural variability in the effects of question design features on respondent comprehension of health surveys.
OBJECTIVE
The aim is to identify the characteristics of common health survey questions that may be associated with cross-cultural variability in question comprehension.


METHODS
Interviews with respondents representing four cultural subgroups in the United States were analyzed through behavior coding to identify survey question characteristics that may be associated with cross-cultural variability in comprehension. Using survey responses as the unit of analysis, nested within survey respondents and survey questions, hierarchical linear modeling was used to examine the effects of four questionnaire design features on cultural variations in comprehension difficulties.


RESULTS
Respondent culture was found to moderate the effects of response format, question length, and reading levels.


CONCLUSIONS
Several question design strategies that reduce overall comprehension difficulty appear to also increase cross-cultural disparities.
Survey Research Laboratory, University of Illinois at Chicago, IL 60607, USA. timj@uic.edu
Timothy P
TP
Johnson
Young Ik
YI
Cho
Allyson L
AL
Holbrook
Diane
D
O'Rourke
Richard B
RB
Warnecke
Noel
N
Chavez
D019336:Cognitive Science / Q000379:methods*; D003431:Cross-Cultural Comparison; D018864:Cultural Diversity; D003625:Data Collection; D005006:Ethnicity; D015438:Health Behavior; D006801:Humans; D007406:Interview, Psychological / Q000379:methods; D044469:Racial Groups; D012107:Research Design; D011795:Surveys and Questionnaires