title: Holy Cross Hospital draws more customers for bariatric services through new ad campaign.
abstract: In 2003, the bariatric program at Holy Cross Hospital was looking to boost its business. With the help of J. O'Connor & Matthews, Inc., an advertising and marketing firm, the hospital used a new strategy: an ad campaign focused around a one-hour info session about the procedure hosted by doctors, nurses, and former bariatric patients.
mesh_terms: D050110:Bariatric Surgery; D016519:Hospitals, Religious; D006801:Humans; D008389:Marketing of Health Services