title: New ad campaign for St. Mark's Hospital in Salt Lake City: nursing is a calling, not just a career.
abstract: A recent advertising campaign for St. Mark's Hospital in Salt Lake City focuses on the hospital's compassion and impeccable nurse care. The effort illustrates that nursing is not just a career, but a calling.
mesh_terms: D016519:Hospitals, Religious; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009741:Nursing Staff, Hospital; D014589:Utah