title: Point: Biotech needs direct to consumer communications.
authors.affiliation: US Healthcare Practice for Hill & Knowlton, 909 Third Avenue, New York, NY 10022, USA. paul.oestreicher@hillandknowlton.com
authors.forename: Paul
authors.initials: P
authors.lastname: Oestreicher
authors.forename: Tim
authors.initials: T
authors.lastname: Warner
mesh_terms: D000329:Advertising / Q000379:methods* / Q000639:trends; D001709:Biotechnology / Q000458:organization & administration*; D003256:Community Participation / Q000379:methods*; D004345:Drug Industry / Q000458:organization & administration*; D040541:Marketing / Q000379:methods* / Q000458:organization & administration*; D014481:United States