Holy Cross Hospital draws more customers for bariatric services through new ad campaign.
In 2003, the bariatric program at Holy Cross Hospital was looking to boost its business. With the help of J. O'Connor & Matthews, Inc., an advertising and marketing firm, the hospital used a new strategy: an ad campaign focused around a one-hour info session about the procedure hosted by doctors, nurses, and former bariatric patients.
D050110:Bariatric Surgery; D016519:Hospitals, Religious; D006801:Humans; D008389:Marketing of Health Services