title: New ideas about medical professionalism.
abstract: Public trust depends on promoting good practice and protecting the public from poor practice.
authors.forename: Donald H
authors.initials: DH
authors.lastname: Irvine
mesh_terms: D006801:Humans; D010817:Physician-Patient Relations; D010820:Physicians / Q000592:standards*; D010818:Practice Patterns, Physicians'; D011787:Quality of Health Care; D035502:Trust; D006113:United Kingdom