title: Strategies for identifying and minimizing medication errors in health care settings.
abstract: For many years, medication errors have been a source of serious concern within the health care community. This article examines the definition and assessment of medication errors and some of the emerging technologies used to alleviate them. In addition, recommendations are proposed to improve the drug placement and promotion dimension of the marketing function in the pharmaceuticals industry.
authors.affiliation: Monmouth University, School of Business Administration, MBA Program/Healthcare Management Track.
authors.forename: Michaeline
authors.initials: M
authors.lastname: Skiba
mesh_terms: D004345:Drug Industry; D019981:Health Care Sector; D008508:Medication Errors / Q000517:prevention & control*; D014481:United States