title: Voluntary reciprocal altruism: a novel strategy to encourage deceased organ donation.
abstract: New strategies are needed to encourage organ donation. Altruism, the impulse that underlies our present system, is undermined by proposals that provide tangible inducements to improve donation which are, in their own subtle ways, coercive. I propose a new strategy based on implementing an option to donate that reinforces the strong reciprocity which drives anonymous altruism.
authors.affiliation: Department of Medicine, Columbia University, New York, New York 10027, USA. DWL1@columbia.edu
authors.forename: D W
authors.initials: DW
authors.lastname: Landry
mesh_terms: D000533:Altruism; D003657:Decision Making; D006801:Humans; D016377:Organ Transplantation / Q000523:psychology* / Q000706:statistics & numerical data; D014019:Tissue Donors / Q000523:psychology / Q000706:statistics & numerical data / Q000600:supply & distribution; D009927:Tissue and Organ Procurement / Q000379:methods*; D014850:Waiting Lists