title: Healthcare decision-tools a growing Web trend: three-pronged public relations campaign heightens presence, recognition for online healthcare information provider.
abstract: Schwartz Communications, LLC, executes a successful PR campaign to position Subimo, a provider of online healthcare decision tools, as a leader in the industry that touts names such as WebMD.com and HealthGrades.com. Through a three-pronged media relations strategy, Schwartz and Subimo together branded the company as an industry thought-leader.
mesh_terms: D002641:Chicago; D003132:Commerce; D020000:Decision Support Systems, Clinical; D006801:Humans; D020407:Internet; D040541:Marketing