title: Counterpoint: biotech needs more than DTC as usual.
authors.affiliation: johnmack@virsci.com
authors.forename: John
authors.initials: J
authors.lastname: Mack
mesh_terms: D000329:Advertising / Q000379:methods* / Q000639:trends; D001709:Biotechnology / Q000458:organization & administration*; D003256:Community Participation / Q000379:methods*; D004345:Drug Industry / Q000458:organization & administration*; D040541:Marketing / Q000379:methods* / Q000458:organization & administration*; D014481:United States