Contributing factors to the use of health-related websites.
This study explicates the influence of audience factors on website credibility and the subsequent effect that credibility has on the intention to revisit a site. It does so in an experimental setting in which participants were given two health-related search tasks. Reliance on the web for health-related information positively influenced website credibility in both searches. Knowledge was a significant predictor for the search task that required more cognitive ability. Of the credibility dimensions, trust/expertise and depth were significant predictors of intention to revisit a site in both searches. Fairness and goodwill were nonsignificant predictors in both searches.
Hong
Traci
T
Department of Community Health Sciences, Tulane University School of Public Health and Tropical Medicine, New Orleans, Louisiana 70112, USA. trhong@tulane.edu
D000328:Adult; D002140:California; D005260:Female; D006266:Health Education; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D008297:Male; D035502:Trust