Entry order as a consideration for innovation strategies.
Prior studies have defined an effect of market entry order on commercial success that depends on attributes of the underlying technology, the rate of change in technology improvement, consumer expectations of these attributes and the degree of unmet demand. Analyses of pharmaceutical sales data suggest that the commercial success of drugs is subject to similar forces. These findings have important implications for innovation strategies.
Cohen
Fredric J
FJ
Pharma Growth Strategies, LLC, Langhorne, Pennsylvania 19407-1098, USA. fred@pharmagrowth.com
D003132:Commerce; D016527:Drug Costs; D015195:Drug Design; D004345:Drug Industry / Q000191:economics; D004465:Economic Competition