The MMR vaccination and autism controversy in United Kingdom 1998-2005: inevitable community outrage or a failure of risk communication?
BACKGROUND
The report of an hypothesised link between measles-mumps-rubella (MMR) vaccination and autism in 1998 became a major public health issue in the United Kingdom (UK), leaving most experts surprised by the overwhelming influence it had on public opinion about MMR vaccination. Coverage rates fell dramatically, and did not start to recover until 2004. Could this public reaction have been predicted?


METHODS
We used Sandman's model of components predicting community outrage to assess the MMR controversy.


RESULTS
The controversy fulfilled all of Sandman's 12 primary components and six of the eight additional components.


CONCLUSIONS
The Sandman model provided a useful framework to analyse this controversy and explained a significant portion of the community reaction and subsequent fall in vaccination coverage rates.
NHMRC Clinical Trials Centre, The University of Sydney, Sydney NSW 2006, Australia. dburgess@ctc.usyd.edu.au
David C
DC
Burgess
Margaret A
MA
Burgess
Julie
J
Leask
D001321:Autistic Disorder / Q000209:etiology*; D003146:Communications Media; D006801:Humans; D008457:Measles / Q000517:prevention & control; D022542:Measles-Mumps-Rubella Vaccine / Q000009:adverse effects*; D009107:Mumps / Q000517:prevention & control; D033282:Parental Consent; D010342:Patient Acceptance of Health Care; D011639:Public Opinion; D012409:Rubella / Q000517:prevention & control; D006113:United Kingdom; D014611:Vaccination
D022542:Measles-Mumps-Rubella Vaccine