[Social representations of generic drugs by consumers from Natal, Rio Grande do Norte, Brazil].
This paper aimed to determine the central and peripheral roles of consumers' social representations concerning generic drugs, establishing mechanisms that could be used to improve policies for this type of medication in Brazil. The research was done from April 2002 to February 2003 in the city of Natal, Rio Grande do Norte, with 400 consumers. The study employed the word association test with the words "generic drug" as the inductive stimulus. Evocation of three words was requested, according to the access strategy to Vergès' Central Nucleus. Data analysis used the EVOC 2000 software and the content analysis proposed by Bardin. The results demonstrated that the central nucleus consisted of the categories price, quality, and pharmaceutical equivalence, while the peripheral system was represented by the categories option, effectiveness, government, social benefit, and accessibility.
Departamento de Farmácia, Universidade Federal do Rio Grande do Norte, Natal, Rio Grande do Norte, Brazil. cleidecarvalho@hotmail.com
Maria Cleide Ribeiro Dantas de
MC
Carvalho
Horácio
H
Accioly Júnior
Fernanda Nervo
FN
Raffin
D001291:Attitude of Health Personnel; D001938:Brazil; D003258:Consumer Behavior; D016568:Drugs, Generic / Q000627:therapeutic use*; D006801:Humans; D010595:Pharmacists; D024382:Professional Role; D011406:Propaganda
D016568:Drugs, Generic