title: "C"ing is believing. The three C's of healthcare might just be communication, collaboration and commerce.
authors.affiliation: Sentara Healthcare, Norfolk, Va, USA.
authors.forename: Phil
authors.initials: P
authors.lastname: Lanzafame
mesh_terms: D003132:Commerce; D003142:Communication; D003299:Cooperative Behavior; D003695:Delivery of Health Care / Q000458:organization & administration*; D014481:United States