title: Can fear arousal in public health campaigns contribute to the decline of HIV prevalence?
authors.affiliation: ETR Associates, Scorts Valley, California.
authors.forename: Douglas
authors.initials: D
authors.lastname: Kirby
mesh_terms: D003142:Communication; D005239:Fear; D014943:Global Health; D015658:HIV Infections / Q000453:epidemiology / Q000517:prevention & control*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D011634:Public Health; D014481:United States