title: Web site helps drive bottom line. In-depth medical content helps hospital increase online traffic and patient volume.
authors.forename: Zack
authors.initials: Z
authors.lastname: Martin
mesh_terms: D000046:Academic Medical Centers / Q000191:economics*; D003258:Consumer Behavior; D020407:Internet; D008396:Maryland; D008490:Medical Informatics / Q000458:organization & administration*; D019982:Organizational Case Studies