title: Pharmaceutical marketing and the invention of the medical consumer.
authors.affiliation: University of Wisconsin Milwaukee, Milwaukee, Wisconsin, USA. applbaum@uwm.edu
authors.forename: Kalman
authors.initials: K
authors.lastname: Applbaum
mesh_terms: D000329:Advertising / Q000941:ethics; D003256:Community Participation; D003657:Decision Making; D004345:Drug Industry; D004465:Economic Competition; D006801:Humans; D008019:Life Style; D026684:Personal Autonomy; D012924:Social Conditions