title: Gentlemen--start your engines. When healthcare IT collaborates with hospital marketing, increased profitability is just one of many potential benefits.
authors.affiliation: Aegis, Nashville, Tenn, USA. rchamberlain@aegisgroup.com
authors.forename: Robert
authors.initials: R
authors.lastname: Chamberlain
mesh_terms: D004469:Economics, Hospital; D006751:Hospital Information Systems; D008389:Marketing of Health Services; D014481:United States