Mediators and moderators of magazine advertisement effects on adolescent cigarette smoking.
The purpose of the present study is to examine the relation between magazine advertising for cigarettes and adolescent cigarette smoking. Participants (242 adolescents) reported their frequency of reading 46 magazines and their attention to cigarette ads. Recognition of cigarette ads, passive peer pressure (i.e., normative beliefs), and the smoker image also were assessed. Results indicate that exposure to cigarette advertising and recognition of ads augment the effect of passive peer pressure on smoking. In addition, a positive smoker image was associated with attention to advertising and mediated the relation between attention and smoking. It is suggested that the effect of magazine ads on adolescents should be considered in policymaking on cigarette advertising.
Aloise-Young
Patricia A
PA
Colorado State University, Fort Collins, Colorado 80523-1876, USA. aloiseyo@lamar.colostate.edu
Slater
Michael D
MD
Cruickshank
Courtney C
CC
D000293:Adolescent; D000294:Adolescent Behavior / Q000208:ethnology / Q000523:psychology*; D000329:Advertising / Q000706:statistics & numerical data*; D002648:Child; D005260:Female; D006801:Humans; D008297:Male; D010379:Peer Group; D010506:Periodicals as Topic / Q000706:statistics & numerical data*; D012309:Risk-Taking; D012574:Schools; D012907:Smoking / Q000453:epidemiology* / Q000208:ethnology / Q000523:psychology; D013334:Students / Q000523:psychology*; D019460:Tobacco Industry; D014481:United States / Q000453:epidemiology