title: Reputations: victims of the marketing machine.
authors.affiliation: tommachnowski@msn.com
authors.forename: Thomas J
authors.initials: TJ
authors.lastname: Machnowski
mesh_terms: D003812:Dentist-Patient Relations; D003815:Dentists; D006801:Humans; D008389:Marketing of Health Services; D011641:Public Relations; D012938:Social Perception