title: [Medical product designing model for the "BOP" in China].
abstract: China has a large population under the average economy. This group of people is often referred to those at the Bottom of the Pyramid (BOP). In order to meet their special medical needs, this paper is to discuss a topic on how to create medical products for the "BOP" in China, especially under sustainable developments based on the investigation and analysis in Shanghai. Also, a new possible development model including the government's support, knowledge exchange and communication is introduced.
authors.affiliation: School of Communication and Information Engineering, Shanghai University, Shanghai.
authors.forename: Xie-hui
authors.initials: XH
authors.lastname: Jiang
authors.forename: Zhuang-zhi
authors.initials: ZZ
authors.lastname: Yan
authors.forename: Jun
authors.initials: J
authors.lastname: Shi
authors.forename: N R
authors.initials: NR
authors.lastname: Wanigasekara
mesh_terms: D002681:China; D003695:Delivery of Health Care / Q000191:economics; D004864:Equipment and Supplies; D008489:Medical Indigency; D011203:Poverty