Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions.
Slater
Michael D
MD
School of Communication, The Ohio State University, Columbus, USA.
Kelly
Kathleen J
KJ
Thackeray
Rosemary
R
D002017:Budgets; D018672:Community Health Planning / Q000379:methods*; D017144:Focus Groups; D015438:Health Behavior; D006293:Health Promotion / Q000191:economics / Q000379:methods*; D006801:Humans; D007858:Learning; D008019:Life Style; D009042:Motivation; D010565:Persuasive Communication; D016730:Program Development; D012196:Review Literature as Topic; D040241:Social Marketing