title: Marketing your ESRD program: A presentation by Deborah Johnson.
authors.forename: C H
authors.initials: CH
authors.lastname: Bishop
mesh_terms: D003625:Data Collection; D004465:Economic Competition / Q000458:organization & administration*; D006801:Humans; D007676:Kidney Failure, Chronic / Q000451:nursing*; D008389:Marketing of Health Services / Q000458:organization & administration*; D020380:Needs Assessment / Q000458:organization & administration