Developing and sustaining a web-based library newsletter.
The JEFFLINE Forum, Scott Library's attempt to revive the traditional library newsletter by employing the technical advantages and increasing presence of the Web, debuted in October 1999. The fifth anniversary of the Forum was a good time to look back at its evolution and to examine some of the challenges inherent in developing and sustaining a library newsletter. By identifying the most successful strategies, and reflecting on the lessons learned along way, the authors hope to continue the evolution of the Forum and help to ensure the viability of the library newsletter.
Frisby
Anthony J
AJ
Scott Memorial Library, Thomas Jefferson University, 1020 Walnut St., Philadelphia, PA 19107, USA. Tony.Frisby@jefferson.edu
Kipnis
Daniel G
DG
Mikita
Elizabeth G
EG
D006801:Humans; D020407:Internet; D007993:Libraries, Medical; D019982:Organizational Case Studies; D010506:Periodicals as Topic; D015143:Philadelphia; D012577:Schools, Medical