title: Successful differential evaluative conditioning using simultaneous and trace conditioning procedures in the picture-picture paradigm.
abstract: This paper describes a study designed to investigate the efficacy of two traditional classical conditioning procedures in generating evaluative conditioning (EC) in the picture-picture paradigm in human participants. Differential EC was found using both simultaneous and trace conditioning procedures. In addition, the use of a block-subblock (BSB) nonpaired control condition and full counterbalancing of conditioned stimulus-unconditioned stimulus (CS-UCS) pairings across participants indicated that the observed EC effects were the result of associative learning. Examination of whether successful conditioning could take place with or without conscious awareness of CS-UCS contingencies was inconclusive. The results provide evidence for EC as an associative process and also provide some insight into the possible conditioning parameters that might successfully generate EC.
authors.affiliation: University of Sussex, Brighton, UK.
authors.forename: Kristy R R
authors.initials: KR
authors.lastname: Lascelles
authors.forename: Graham C L
authors.initials: GC
authors.lastname: Davey
mesh_terms: D000293:Adolescent; D000328:Adult; D001245:Association Learning; D003214:Conditioning, Classical; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D010775:Photic Stimulation; D021641:Recognition, Psychology; D014796:Visual Perception