The future of tobacco marketing in Canada.
With the advent of the Tobacco Act, tobacco marketing is now severely restricted in Canada. This article considers how the tobacco industry may conduct future marketing in order to circumvent the Tobacco Act. Past tobacco marketing strategies are discussed in light of how such strategies could be used in future marketing campaigns. In addition, this article highlights the need for private industries unrelated to tobacco to conduct socially responsible advertising so as to avoid inadvertently promoting tobacco.
Auger
Nathalie
N
Institut national de santé publique du Québec, Department of Social and Preventive Medicine, Université de Montréal. nathalie.auger@inspq.qc.ca
Raynault
Marie-France
MF
D000293:Adolescent; D000329:Advertising / Q000331:legislation & jurisprudence / Q000379:methods* / Q000639:trends; D002170:Canada; D002648:Child; D008192:Deception; D005544:Forecasting; D006801:Humans; D020407:Internet; D008019:Life Style; D010565:Persuasive Communication; D012907:Smoking / Q000523:psychology*; D012925:Social Conformity; D013177:Sports / Q000523:psychology; D019460:Tobacco Industry / Q000331:legislation & jurisprudence / Q000639:trends*; D014796:Visual Perception