title: Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions.
authors.affiliation: School of Communication, The Ohio State University, Columbus, USA.
authors.forename: Michael D
authors.initials: MD
authors.lastname: Slater
authors.forename: Kathleen J
authors.initials: KJ
authors.lastname: Kelly
authors.forename: Rosemary
authors.initials: R
authors.lastname: Thackeray
mesh_terms: D002017:Budgets; D018672:Community Health Planning / Q000379:methods*; D017144:Focus Groups; D015438:Health Behavior; D006293:Health Promotion / Q000191:economics / Q000379:methods*; D006801:Humans; D007858:Learning; D008019:Life Style; D009042:Motivation; D010565:Persuasive Communication; D016730:Program Development; D012196:Review Literature as Topic; D040241:Social Marketing