Putting social marketing into practice.
Hastings
Gerard
G
Institute for Social Marketing, Stirling and the Open University, Stirling FK9 4LA. gerard.hastings@stir.ac.uk
McDermott
Laura
L
D003142:Communication; D019317:Evidence-Based Medicine; D015438:Health Behavior; D008389:Marketing of Health Services / Q000379:methods*; D009369:Neoplasms / Q000517:prevention & control; D011364:Professional Practice; D012606:Scotland; D040241:Social Marketing; D013222:State Medicine / Q000458:organization & administration