title: Can you bank on philanthropy?
abstract: CFOs can help to establish a culture of giving within their organizations by: Helping to build a culture of philanthropy within the hospital. Including fund-raising performance on the hospital's dashboard measurements. Learning fund-raising language and etiquette to enhance interaction with potential donors. Writing articles for hospital newsletters and local newspapers, explaining why philanthropy is so vital to the future of health care in the community.
authors.affiliation: Huntington Hospital, Pasadena, Calif., USA. jane.haderlein@huntingtonhospital.com
authors.forename: Jane
authors.initials: J
authors.lastname: Haderlein
mesh_terms: D005377:Financial Management, Hospital; D005653:Fund Raising / Q000458:organization & administration*; D015279:Organizational Culture; D014481:United States