title: How social marketing works in health care.
authors.affiliation: Health Promotion Research, RTI International, Washington, DC [corrected] 20036, USA. devans@rti.org
authors.forename: W Douglas
authors.initials: WD
authors.lastname: Evans
mesh_terms: D003142:Communication; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D011314:Preventive Health Services / Q000458:organization & administration*; D040241:Social Marketing