title: Why media relations matter.
abstract: There is a common misperception that only medium- and large-cap biotechs need to understand and interact with the media. As investor demands increase and partnering dynamics evolve, startups need to understand the art of media relations more now than ever before.
authors.affiliation: Kureczka/Martin Associates, San Francisco, California 94107, USA. jkureczka@comcast.net
authors.forename: Joan E
authors.initials: JE
authors.lastname: Kureczka
mesh_terms: D001709:Biotechnology / Q000458:organization & administration*; D016520:Entrepreneurship / Q000458:organization & administration*; D007221:Industry / Q000458:organization & administration*; D007373:Interinstitutional Relations; D008402:Mass Media; D011639:Public Opinion; D011641:Public Relations; D014481:United States