title: Legal examination of physician advertising on the internet.
abstract: The Internet provides an invaluable resource to physicians seeking to market healthcare services to consumers. No longer considered an unethical practice, physician advertising has transformed over the years into an indispensable business tool in the medical community. While the Internet creates opportunities to reach vast numbers of individuals in a timely and cost-effective manner, physicians must be vigilant in adhering to laws, rules, and regulations designed to protect the public from false and deceptive practices.
authors.affiliation: Health Law Practice Group of WolfBlock Brach Eichler, Roseland, New Jersey 07068, USA.
authors.forename: Jenny
authors.initials: J
authors.lastname: Carroll
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D000574:American Medical Association; D033161:Government Regulation; D006801:Humans; D020407:Internet / Q000331:legislation & jurisprudence*; D011216:Practice Management, Medical / Q000331:legislation & jurisprudence*; D017216:Telemedicine / Q000331:legislation & jurisprudence; D014481:United States; D014485:United States Federal Trade Commission