What a difference good design makes.
Ways to build product differentiation into the development process are outlined here in one company's case study.
Hogan
Jane
J
Pure Insight, Newcastle upon Tyne, UK. jane.hogan@pure-insight.com
D020811:Biomedical Technology; D004465:Economic Competition; D004867:Equipment Design; D019981:Health Care Sector; D006801:Humans; D009936:Organizational Innovation; D011357:Product Line Management; D006113:United Kingdom