title: What a difference good design makes.
abstract: Ways to build product differentiation into the development process are outlined here in one company's case study.
authors.affiliation: Pure Insight, Newcastle upon Tyne, UK. jane.hogan@pure-insight.com
authors.forename: Jane
authors.initials: J
authors.lastname: Hogan
mesh_terms: D020811:Biomedical Technology; D004465:Economic Competition; D004867:Equipment Design; D019981:Health Care Sector; D006801:Humans; D009936:Organizational Innovation; D011357:Product Line Management; D006113:United Kingdom