title: Online shopping hesitation.
abstract: This study was designed to understand which factors influence consumer hesitation or delay in online product purchases. The study examined four groups of variables (i.e., consumer characteristics, contextual factors perceived uncertainty factors, and medium/channel innovation factors) that predict three types of online shopping hesitation (i.e., overall hesitation, shopping cart abandonment, and hesitation at the final payment stage). We found that different sets of delay factors are related to different aspects of online shopping hesitation. The study concludes with suggestion for various delay-reduction devices to help consumers close their online decision hesitation.
authors.affiliation: Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, FL 32611, USA. ccho@jou.ufl.edu
authors.forename: Chang-Hoan
authors.initials: CH
authors.lastname: Cho
authors.forename: Jaewon
authors.initials: J
authors.lastname: Kang
authors.forename: Hongsik John
authors.initials: HJ
authors.lastname: Cheon
mesh_terms: D003132:Commerce; D003657:Decision Making; D006801:Humans; D020407:Internet; D011930:Reaction Time