title: What makes a good format: frameworks for evaluating the effect of graphic risk formats on consumers' risk-related behavior.
abstract: The format in which risk information is presented has a fundamental influence on the quality of risk communication with health consumers. Graphic formats might enhance the risk communication process, but we know little about how these formats affect risk-related behavior. Based on a review of literature within and outside the medical domain, we present four useful frameworks for evaluating the effects of graphic format on risk-related behavior.
authors.affiliation: Department of Medical Education and Biomedical Informatics, University of Washington School of Medicine, Seattle, WA, USA.
authors.forename: Andrea
authors.initials: A
authors.lastname: Civan
authors.forename: Jason N
authors.initials: JN
authors.lastname: Doctor
authors.forename: Fredric M
authors.initials: FM
authors.lastname: Wolf
mesh_terms: D001296:Audiovisual Aids; D003142:Communication; D006266:Health Education / Q000379:methods*; D006801:Humans; D018570:Risk Assessment / Q000379:methods*; D012309:Risk-Taking