title: The plan: drive consumers online.
authors.forename: Zack
authors.initials: Z
authors.lastname: Martin
mesh_terms: D003258:Consumer Behavior / Q000191:economics*; D017047:Cost Sharing; D005249:Fees and Charges; D005382:Financing, Personal; D006264:Health Benefit Plans, Employee; D006801:Humans; D007255:Information Services / Q000592:standards / Q000600:supply & distribution*; D007348:Insurance, Health; D020407:Internet; D008329:Managed Care Programs; D008331:Management Information Systems; D020402:Medical Savings Accounts; D014481:United States