title: Preference for negative emotions.
abstract: This research demonstrates that preference for emotions sometimes cannot be equated with a positive-negative valence dimension. Participants were asked to make choices between pairs of affect-inducing options opposite in valence but equal in activation. The results showed that in absence of contextual cues or situational constraints, choices followed a pleasure-maximizing principle. However, when information was provided about a context cueing appropriateness of certain emotions over others, a preference reversal was observed so that negative emotions were preferred over positive emotions. These results are discussed in relation to current theories of pleasure-maximizing choice and behavior.
authors.affiliation: Department of Psychology, Decision Research, Eugene, OR, USA. daniel.vastfjall@psy.gu.se
authors.forename: Daniel
authors.initials: D
authors.lastname: Västfjäll
authors.forename: Tommy
authors.initials: T
authors.lastname: Gärling
mesh_terms: D000328:Adult; D000339:Affect; D002755:Choice Behavior; D003657:Decision Making; D019260:Expressed Emotion; D005260:Female; D006801:Humans; D007600:Judgment; D008297:Male; D014825:Vocabulary