title: Defining the competition: the first step in marketing.
authors.affiliation: Healthcare Resource Providers, Albuquerque, NM, USA. pkroken@comcast.net
authors.forename: Patricia
authors.initials: P
authors.lastname: Kroken
mesh_terms: D004465:Economic Competition; D008389:Marketing of Health Services / Q000458:organization & administration*; D011872:Radiology Department, Hospital; D014481:United States