title: Persuasive email messages for patient communication.
abstract: To improve health and reduce costs, we need to encourage patients to make better health care decisions. Since email is widely available, it may be useful for patient-directed interventions. However, we know little about how the contents of an email message can influence a health-related decision. We propose a model to understand how patients may process persuasive email messages.
authors.affiliation: School of Health Information Sciences, The University of Texas Health ScienceCenter at Houston, TX, USA.
authors.forename: Muhammad
authors.initials: M
authors.lastname: Walji
authors.forename: Kathy
authors.initials: K
authors.lastname: Johnson-Throop
authors.forename: Todd
authors.initials: T
authors.lastname: Johnson
authors.forename: Elmer
authors.initials: E
authors.lastname: Bernstam
authors.forename: Jiajie
authors.initials: J
authors.lastname: Zhang
mesh_terms: D000328:Adult; D003657:Decision Making; D034742:Electronic Mail; D006801:Humans; D010358:Patient Participation; D010565:Persuasive Communication; D010817:Physician-Patient Relations