title: The new union strategy. Turning the community against you.
abstract: They're called corporate campaigns, and unlike traditional union organizing efforts, their aim is to tarnish a hospital's relationship with its community by questioning its mission, tax-exempt status and quality of care. The campaigns can be brutal and relentless, and as hospital executives from Connecticut to California will attest, they can even get personal.
authors.forename: Richard
authors.initials: R
authors.lastname: Haugh
mesh_terms: D000850:Anomie; D002608:Charities; D003068:Coercion; D003159:Community-Institutional Relations / Q000191:economics; D003657:Decision Making; D004465:Economic Competition / Q000639:trends; D006788:Hospitals, Voluntary / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D007750:Labor Unions / Q000191:economics / Q000458:organization & administration* / Q000639:trends; D017008:Negotiating; D010564:Personnel, Hospital / Q000523:psychology*; D010565:Persuasive Communication; D010934:Planning Techniques; D011057:Politics; D011787:Quality of Health Care; D019464:Tax Exemption; D014481:United States