title: Effect of increased social unacceptability of cigarette smoking on reduction in cigarette consumption.
abstract: Taxes on cigarettes have long been used to help reduce cigarette consumption. Social factors also affect cigarette consumption, but this impact has not been quantified. We computed a social unacceptability index based on individuals' responses to questions regarding locations where smoking should be allowed. A regression analysis showed that the social unacceptability index and price had similar elasticities and that their effects were independent of each other. If, through an active tobacco control campaign, the average individual's views on the social unacceptability of smoking changed to more closely resemble the views of California residents, there would be a 15% drop in cigarette consumption, equivalent to a 1.17 dollars increase in the excise tax on cigarettes.
authors.affiliation: Center for Tobacco Control Research and Education, University of California, San Francisco, San Francisco, CA 94143, USA.
authors.forename: Benjamin
authors.initials: B
authors.lastname: Alamar
authors.forename: Stanton A
authors.initials: SA
authors.lastname: Glantz
mesh_terms: D001294:Attitude to Health / Q000208:ethnology; D035841:Behavioral Research; D002140:California; D005249:Fees and Charges; D006293:Health Promotion; D006801:Humans; D016018:Least-Squares Analysis; D015233:Models, Statistical; D011640:Public Policy; D012147:Restaurants / Q000331:legislation & jurisprudence*; D012309:Risk-Taking; D012907:Smoking / Q000191:economics / Q000453:epidemiology; D000074606:Smoking Prevention; D012928:Social Desirability; D013660:Taxes / Q000331:legislation & jurisprudence; D014481:United States