GE Healthcare launches multiphase advertising effort.
GE Healthcare has launched a multi-phase marketing campaign aimed at promoting the technological breakthroughs and state-of-the-art equipment that it provides hospitals and health systems to ensure that patients are given the best care possible. The campaign boasts four new commercials and an interactive Web site designed to illustrate healthy living on a global scale.
D000329:Advertising; D020811:Biomedical Technology / Q000639:trends*; D014943:Global Health; D006801:Humans; D007221:Industry / Q000458:organization & administration*; D020407:Internet; D013690:Television; D014481:United States