Effects of the difference between self and coactor scores upon the audit responses that allow access to these scores.
An audit response allows access to an existing score from a subject's own performance (self audit) or from his coactor's performance (coactor audit). A previous study found that social stimuli (coactor present) increased audits relative to a non-social (no coactor) condition. The increase, designated a social-stimulus effect, was found to be due more to the coactor's score than to his mere presence. This finding suggested that the difference between self and coactor scores might affect the size of the social-stimulus effect. In the present study, six pairs of human subjects matched-to-sample for points that were exchangeable for money. During a session, matching-to-sample problems were distributed so that a subject's score was ahead, behind, or about even with his coactor's score. The even condition produced the largest social-stimulus effects, i.e., the most audits that could not be attributed to non-social variables such as time or number of problems. The even condition may have produced the largest social-stimulus effects because it was the only condition where the major social reinforcer (being ahead) could be both present or absent and, consequently, the even condition was the only one where audits had a discriminative function with respect to the presence of the major social reinforcer.
Vukelich
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Hake
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