Michigan health system launches integrated campaign using patient testimonials.
Spectrum Health System in Michigan recently launched The Right Decision campaign, which totes the system's heart center and cancer facilities. The effort is underway with aggressive print ads, television and radio spots, and Web site promotion. The 1,000-bed, acute-care system hopes to raise awareness of the heart and cancer centers through real-life patient testimonials.
D000328:Adult; D000329:Advertising; D001943:Breast Neoplasms / Q000628:therapy; D005260:Female; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008824:Michigan; D009096:Multi-Institutional Systems / Q000458:organization & administration* / Q000592:standards; D009203:Myocardial Infarction / Q000628:therapy; D017060:Patient Satisfaction; D016896:Treatment Outcome