title: Kids are different.
abstract: Medical University of South Carolina Children's Hospital is embarking on a campaign called Kids Are Different that targets the state's parents and caregivers. The effort promotes the entire facility and positions the hospital as the most comprehensive center in South Carolina that is also home to the region's only intensive neonatal unit. Television spots and print and billboard ads are currently running. The promotion is slated to run through the end of the year.
mesh_terms: D000329:Advertising; D002648:Child; D002675:Child, Preschool; D006776:Hospitals, Pediatric / Q000458:organization & administration* / Q000592:standards; D006785:Hospitals, University / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D007223:Infant; D008389:Marketing of Health Services / Q000379:methods*; D009524:Newspapers as Topic; D013022:South Carolina; D013690:Television