Increased sales and thefts of candy as a function of sales promotion activities: Preliminary findings.
We used an A-B-A design to evaluate the effects of two commonly used promotional activities-price reduction and increased exposure, in combination and separately-on sales and thefts of candy at a grocery store. The combination of activities and the increased exposure condition produced the greatest increases in sales. The combination of activities was also associated with the greatest increase in thefts.
Carter
N
N
Uppsala University.
Kindstedt
A
A
Melin
L
L