title: Sales reps in the OR? Get ready to turn wisdom on its head.
authors.forename: Andrea
authors.initials: A
authors.lastname: Hall
mesh_terms: D000329:Advertising; D001698:Biomedical Engineering / Q000295:instrumentation* / Q000379:methods*; D003132:Commerce; D009872:Operating Room Technicians / Q000331:legislation & jurisprudence / Q000592:standards*; D009873:Operating Rooms / Q000331:legislation & jurisprudence / Q000592:standards*; D009936:Organizational Innovation; D011369:Professional-Patient Relations; D011682:Purchasing, Hospital; D000078329:Workforce