Tobacco cessation and weight loss: trends in media coverage.
OBJECTIVE
To examine time trends in amount of media coverage on tobacco cessation versus weight loss and test whether the 2 topics compete for limited media attention.


METHODS
Monthly print and broadcast media coverage from 1995 to 2003 was estimated.


RESULTS
Tobacco and weight coverage were uncorrelated. Tobacco coverage peaked in 1997-98, whereas coverage of weight increased linearly between 1995 and 2003.


CONCLUSIONS
Tobacco and weight topics do not appear to compete for media coverage. Interest in weight topics is rising, consistent with its growing public health importance. Coverage of tobacco is declining, suggesting a need to keep tobacco and cessation in the public eye.
Shiffman
Saul
S
Pinney Associates, Pittsburgh, PA 15213, USA. shiffman@pinneyassociates.com
Sweeney
Christine T
CT
Ertischek
Michelle D
MD
Kyle
Theodore K
TK
Rohay
Jeffrey M
JM
Burton
Steven L
SL
D006801:Humans; D008402:Mass Media / Q000706:statistics & numerical data* / Q000639:trends*; D009765:Obesity / Q000453:epidemiology*; D015995:Prevalence; D011634:Public Health; D012621:Seasons; D012907:Smoking / Q000453:epidemiology*; D016540:Smoking Cessation / Q000706:statistics & numerical data*; D000074606:Smoking Prevention; D015431:Weight Loss