title: Postcode health care.
abstract: Health needs mapping can identify where people with particular conditions live--down to a postcode. Healthcare professionals can then target specific health promotion messages. Mapping exercises make use of techniques more commonly associated with retail marketing. Combining this information with hospital episode statistics allows people at risk of diseases to be identified. This works at the level of postcodes, which on average cover just 14 addresses.
authors.forename: Alison
authors.initials: A
authors.lastname: Moore
mesh_terms: D019352:Censuses; D006285:Health Planning / Q000458:organization & administration; D006293:Health Promotion / Q000458:organization & administration; D006801:Humans; D008019:Life Style; D040541:Marketing / Q000458:organization & administration*; D020380:Needs Assessment / Q000458:organization & administration*; D011177:Postal Service; D011204:Poverty Areas; D012111:Residence Characteristics / Q000706:statistics & numerical data; D018570:Risk Assessment / Q000458:organization & administration*; D013222:State Medicine / Q000458:organization & administration; D006113:United Kingdom