Economics, ecologics, and mechanics: The dynamics of responding under conditions of varying motivation.
The mechanics of behavior developed by Killeen (1994) is extended to deal with deprivation and satiation and with recovery of arousal at the beginning of sessions. The extended theory is validated against satiation curves and within-session changes in response rates. Anomalies, such as (a) the positive correlation between magnitude of an incentive and response rates in some contexts and a negative correlation in other contexts and (b) the greater prominence of incentive effects when magnitude is varied within the session rather than between sessions, are explained in terms of the basic interplay of drive and incentive motivation. The models are applied to data from closed economies in which changes of satiation levels play a key role in determining the changes in behavior. Relaxation of various assumptions leads to closed-form models for response rates and demand functions in these contexts, ones that show reasonable accord with the data and reinforce arguments for unit price as a controlling variable. The central role of deprivation level in this treatment distinguishes it from economic models. It is argued that traditional experiments should be redesigned to reveal basic principles, that ecologic experiments should be redesigned to test the applicability of those principles in more natural contexts, and that behavioral economics should consist of the applications of these principles to economic contexts, not the adoption of economic models as alternatives to behavioral analysis.
Killeen
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