title: The single category implicit association test as a measure of implicit social cognition.
abstract: The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains--soda brand preferences, self-esteem, and racial attitudes--the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.
authors.affiliation: Department of Psychology, Temple University, Philadelphia, PA 19122-6085, USA. andykarp@temple.edu
authors.forename: Andrew
authors.initials: A
authors.lastname: Karpinski
authors.forename: Ross B
authors.initials: RB
authors.lastname: Steinman
mesh_terms: D000293:Adolescent; D000328:Adult; D001245:Association Learning; D001290:Attitude; D001364:Awareness; D044383:Black People / Q000523:psychology; D002755:Choice Behavior; D005260:Female; D005783:Gender Identity; D006801:Humans; D007206:Individuality; D007389:Internal-External Control; D008297:Male; D010555:Personality Inventory / Q000706:statistics & numerical data*; D011287:Prejudice; D011594:Psychometrics; D015203:Reproducibility of Results; D012649:Self Concept; D012919:Social Behavior; D013334:Students / Q000523:psychology; D044465:White People / Q000523:psychology