title: Take a complement. To forge lasting relationships, incorporate a customer-line approach.
authors.affiliation: Durable Value Marketing, Port Ludlow, WA, USA. scottmacstra@earthlink.net
authors.forename: Scott
authors.initials: S
authors.lastname: Macstravic
mesh_terms: D003258:Consumer Behavior / Q000191:economics; D006739:Hospital Administration / Q000379:methods* / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D016347:Medical Records Systems, Computerized; D011357:Product Line Management / Q000379:methods* / Q000639:trends; D019984:Quality Indicators, Health Care; D014481:United States