title: Hooked on a feeling. Inspire consumers to choose your brand, with a compelling positioning strategy.
authors.affiliation: Copernicus Marketing Consulting and Research, Waltham, MA, USA. kevin.clancy@copernicusmarketing.com
authors.forename: Kevin J
authors.initials: KJ
authors.lastname: Clancy
authors.forename: Peter C
authors.initials: PC
authors.lastname: Krieg
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D011357:Product Line Management / Q000379:methods*; D011641:Public Relations