title: Controlling healthcare costs: the key to making coverage affordable.
authors.affiliation: Blue Cross and Blue Shield of North Carolina, Durham, NC, USA. bob.greczyn@bcbsnc.com
authors.forename: Robert J
authors.initials: RJ
authors.lastname: Greczyn
mesh_terms: D003258:Consumer Behavior; D003299:Cooperative Behavior; D005249:Fees and Charges; D017048:Health Care Costs; D007722:Health Knowledge, Attitudes, Practice; D006297:Health Services Accessibility / Q000191:economics*; D006801:Humans; D019458:Insurance Coverage / Q000191:economics*; D008019:Life Style; D017057:Medically Uninsured; D009657:North Carolina