Hooked on a feeling. Inspire consumers to choose your brand, with a compelling positioning strategy.
Clancy
Kevin J
KJ
Copernicus Marketing Consulting and Research, Waltham, MA, USA. kevin.clancy@copernicusmarketing.com
Krieg
Peter C
PC
D003258:Consumer Behavior; D004465:Economic Competition; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D011357:Product Line Management / Q000379:methods*; D011641:Public Relations