title: Polio communication.
abstract: Substantial investments are being made in the area of communication and social mobilisation to interrupt transmission of wild poliovirus. A number of organisations with active support from the Government of India and various state governments are implementing activities to raise awareness and encourage all families to immunise their children. A mass media campaign is the most recognised health promotion effort on media. Mass media efforts are being backed by intensive social mobilisation and interpersonal communication efforts in polio-endemic states. Advocacy and editorial media environment are key elements of the overall communication approach, creating a conducive environment for the polio programme.
authors.affiliation: UNICEF, India.
authors.forename: Michael
authors.initials: M
authors.lastname: Galaway
mesh_terms: D001364:Awareness; D002648:Child; D002675:Child, Preschool; D003142:Communication; D006266:Health Education; D006801:Humans; D007194:India; D008402:Mass Media; D009313:National Health Programs; D011051:Poliomyelitis / Q000517:prevention & control*; D040241:Social Marketing