title: Trust fundamentals. Can healthcare be trusted, and can marketers influence the level of trust in their organizations?
authors.affiliation: Blue Heron Associates Inc, Wilmington, DE, USA. cgm@blueheronassociates.com
authors.forename: Carol
authors.initials: C
authors.lastname: Gausz-Mandelberg
mesh_terms: D001294:Attitude to Health; D030881:Disclosure; D005607:Fraud; D019981:Health Care Sector / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services; D015279:Organizational Culture; D024382:Professional Role; D017751:Safety Management; D012637:Security Measures; D035502:Trust; D014481:United States