Consumer empowerment behavior and hospital choice.
The association between empowerment behavior and a patient's choice of hospitals was examined. Enhancing empowerment behavior did not lead to greater satisfaction with the choice made. The demographic profiles of three patient groups are presented and key health care marketing strategies are discussed.
Weng
Hui-Ching
HC
Health Management Department, I-Shou University, Ta-Hsu Hsiang, Kaohsiung County, Taiwan. weng@isu.edu.tw
D000328:Adult; D002755:Choice Behavior; D003256:Community Participation; D003625:Data Collection; D005260:Female; D006801:Humans; D008389:Marketing of Health Services; D009775:Obstetrics and Gynecology Department, Hospital; D011247:Pregnancy; D014481:United States