title: Consumer empowerment behavior and hospital choice.
abstract: The association between empowerment behavior and a patient's choice of hospitals was examined. Enhancing empowerment behavior did not lead to greater satisfaction with the choice made. The demographic profiles of three patient groups are presented and key health care marketing strategies are discussed.
authors.affiliation: Health Management Department, I-Shou University, Ta-Hsu Hsiang, Kaohsiung County, Taiwan. weng@isu.edu.tw
authors.forename: Hui-Ching
authors.initials: HC
authors.lastname: Weng
mesh_terms: D000328:Adult; D002755:Choice Behavior; D003256:Community Participation; D003625:Data Collection; D005260:Female; D006801:Humans; D008389:Marketing of Health Services; D009775:Obstetrics and Gynecology Department, Hospital; D011247:Pregnancy; D014481:United States