Self-conscious emotions and self-regulation in the promotion of condom use.
Two prospective studies examined the self-regulatory role of anticipated negative self-conscious emotions (ANSCE) in the theory of planned behavior. In Study 1, 147 undergraduates reported condom attitudes, perceived norms, self-efficacy, ANSCE (shame and guilt) should they not use condoms, and intentions to use condoms during the coming 6 weeks. At a 6-week follow-up, ANSCE predicted condom use intentions and behavior and partially mediated the effect of attitudes and norms on both. Study 2 experimentally tested the social nature of self-consciousness in ANSCE; 61 female undergraduates read a scenario priming the private-self or social-self or were assigned to a no-scenario control. They reported condom attitudes, perceived control, ANSCE, condom use intentions, and a 6-week follow-up. ANSCE again predicted condom use intentions. A test of moderated mediation indicated that ANSCE influenced condom intentions more in the social-self condition than in the control condition. Implications of these findings are discussed.
Hynie
Michaela
M
Department of Psychology, York University, Toronto, Canada. mhynie@yorku.ca
Macdonald
Tara K
TK
Marques
Sandra
S
D000339:Affect; D001294:Attitude to Health; D001519:Behavior; D017280:Condoms; D004644:Emotions; D005260:Female; D006293:Health Promotion; D006801:Humans; D008297:Male; D008960:Models, Psychological; D012649:Self Concept; D012647:Self-Assessment