Online purchases in an Infocomm sophisticated society.
This paper presents a preliminary investigation of attitude and intention in relation to online shopping in Singapore. Singaporeans display high levels of Infocomm proficiency, the result of many intense government initiatives to transform the country into an Intelligent Community. Does this Internet embracing environment enhance attitude and intention to online shopping? This study considers the links between personal consequences, subjective norms, behavioral control, and personal innovativeness with attitude and intention among Singaporeans. It uses a model based on the Theory of Planned Behavior and makes some initial comparisons of its findings with those of existing studies. The effects of behavioral control and intention on actual purchase behavior are not investigated. Findings permit the tentative proposition that level of Infocomm knowledge impacts on attitude and intention.
Goby
Valerie Priscilla
VP
Department of Communication and Media Studies, Eastern Mediterranean University, Famagusta, North Cyprus, Turkey. valerie.goby@emu.edu.tr
D001292:Attitude to Computers; D002755:Choice Behavior; D003132:Commerce / Q000706:statistics & numerical data*; D004059:Diffusion of Innovation; D006801:Humans; D033182:Intention; D020407:Internet / Q000706:statistics & numerical data*; D008960:Models, Psychological; D010865:Pilot Projects; D011214:Practice, Psychological; D011582:Psychological Theory; D021641:Recognition, Psychology; D012016:Reference Values; D012846:Singapore; D011795:Surveys and Questionnaires