title: IT tools personalize healthcare marketing and communications.
authors.affiliation: HealthScense Inc. rkrohn@healthsen.com
authors.forename: Rick
authors.initials: R
authors.lastname: Krohn
mesh_terms: D003695:Delivery of Health Care / Q000191:economics / Q000458:organization & administration*; D004465:Economic Competition; D006801:Humans; D007256:Information Systems; D008389:Marketing of Health Services; D016347:Medical Records Systems, Computerized; D011369:Professional-Patient Relations; D013685:Telecommunications; D014481:United States