Awareness. Holy Name Hospital, Teaneck, NJ.
In New Jersey, Holy Name Hospital, a 361-bed facility, has launched a campaign to announce the arrival of the new director of the Interventional Institute. The hospital's marketing team created radio spots, print ads, and freestanding inserts to alert the general pubic about the new doctor on staff, who comes with a world class reputation. The campaign features print ads with testimonials from real-life patients who have successfully undergone the interventional surgery.
D017115:Catheter Ablation; D002406:Catheterization, Peripheral; D016519:Hospitals, Religious / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009515:New Jersey; D009524:Newspapers as Topic; D016491:Peripheral Vascular Diseases / Q000628:therapy*; D011845:Radio