Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy.
A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris.
Henningfield
Jack E
JE
Pinney Associates, Bethesda, Maryland, and Johns Hopkins University School of Medicine, Baltimore, Maryland, USA. jhenning@pinneyassociates.com
Connolly
Gregory N
GN
Kemper
Katherine E
KE
Gitchell
Joseph G
JG
Pinney
John M
JM
D006801:Humans; D040541:Marketing; D011634:Public Health / Q000941:ethics*; D014026:Nicotiana / Q000737:chemistry / Q000633:toxicity; D019460:Tobacco Industry