Branding. Presbyterian Hospital of Dallas, TX.
To help position Presbyterian Hospital of Dallas as a referral center rather than a large community hospital, the facility launched an aggressive multiphase campaign, with Phase I already underway as of April. By using real-life patient testimonials to highlight procedures, technologies, and services not offered by competitors, the effort hopes to increase brand recognition in the Dallas area.
D002648:Child; D002662:Child Health Services; D005260:Female; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D013781:Texas; D014932:Women's Health Services