title: Associating versus proposing or associating what we propose: comment on Gawronski and Bodenhausen (2006).
abstract: This commentary highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional processes are instead described as associative. Propositions are ordered associations, whereas many other associations do not depend on the order of the involved elements. Implications of this alternative definition for the phenomenology of thought and for social psychology are discussed.
authors.affiliation: Department of Psychology, University of Florida.
authors.forename: Dolores
authors.initials: D
authors.lastname: Albarracín
authors.affiliation: Department of Psychology, University of Florida.
authors.forename: William
authors.initials: W
authors.lastname: Hart
authors.affiliation: Department of Psychology, University of Florida.
authors.forename: Kathleen C
authors.identifier: 0000-0002-0795-8065
authors.initials: KC
authors.lastname: McCulloch
mesh_terms: D001244:Association; D001290:Attitude; D003071:Cognition / Q000502:physiology; D006801:Humans; D007600:Judgment / Q000502:physiology*; D008960:Models, Psychological