title: Bringing together technology and market roadmaps.
abstract: Effective technology development is a difficult challenge. This article reports on one company's system, which has helped it achieve consistent, predictable success.
authors.affiliation: Pure Insight (formerly Knowledge Roundtable Europe), Newcastle upon Tyne, UK. jane.hogan@pure-insight.com
authors.forename: J
authors.initials: J
authors.lastname: Hogan
mesh_terms: D020811:Biomedical Technology / Q000458:organization & administration*; D004864:Equipment and Supplies; D040541:Marketing; D017149:Private Sector