title: Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy.
abstract: A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris.
authors.affiliation: Pinney Associates, Bethesda, Maryland, and Johns Hopkins University School of Medicine, Baltimore, Maryland, USA. jhenning@pinneyassociates.com
authors.forename: Jack E
authors.initials: JE
authors.lastname: Henningfield
authors.forename: Gregory N
authors.initials: GN
authors.lastname: Connolly
authors.forename: Katherine E
authors.initials: KE
authors.lastname: Kemper
authors.forename: Joseph G
authors.initials: JG
authors.lastname: Gitchell
authors.forename: John M
authors.initials: JM
authors.lastname: Pinney
mesh_terms: D006801:Humans; D040541:Marketing; D011634:Public Health / Q000941:ethics*; D014026:Nicotiana / Q000737:chemistry / Q000633:toxicity; D019460:Tobacco Industry