title: Not just for celebrities: collaborating with a PR representative to market library education services.
abstract: Hardin Library for the Health Sciences offers an education service called Hardin House Calls. In collaboration with the University of Iowa libraries' public relations coordinator, the education team developed a marketing campaign for Hardin House Calls. Marketing strategies included designing a new logo, meeting with external relations representatives and faculty, distributing a user survey, and producing and distributing posters and advertisements. These marketing strategies greatly increased the visibility and use of Hardin House Calls. The campaign also led to a series of faculty development sessions, education collaborations with smaller health sciences departments, and collection development opportunities. Promoting an instructional service through a public relations frameworkwas found to be a highly successful strategy.
authors.affiliation: Hardin Library for the Health Sciences, University of Iowa, 100 Hardin Library, Iowa City, IA 52242, USA. kimberly-bloedel@uiowa.edu
authors.forename: Kimberly
authors.initials: K
authors.lastname: Bloedel
authors.forename: Kathryn
authors.initials: K
authors.lastname: Skhal
mesh_terms: D003299:Cooperative Behavior; D005197:Famous Persons; D007484:Iowa; D007999:Library Services; D040541:Marketing / Q000379:methods* / Q000458:organization & administration; D011641:Public Relations