Neuroeconomics: cardinal utility in the orbitofrontal cortex?
Modern economics no longer uses the concept of cardinal utility, which describes the value of a good independently of a comparison with another good. New electrophysiological recordings in primates performing economic choices suggest a neurological substrate for cardinal utility, a finding that economists should perhaps take note of.
Stuphorn
Veit
V
Department of Psychological and Brain Sciences and Krieger Mind/Brain Institute, Johns Hopkins University, 3400 North Charles Street, Baltimore, Maryland 21218, USA. veit@jhu.edu
D000818:Animals; D001931:Brain Mapping; D002755:Choice Behavior / Q000502:physiology*; D005625:Frontal Lobe / Q000502:physiology*; D018803:Models, Economic; D009474:Neurons / Q000166:cytology / Q000502:physiology*; D011323:Primates / Q000502:physiology*