Community-based prevention marketing: organizing a community for health behavior intervention.
This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.
Bryant
Carol A
CA
Florida Prevention Research Center, USA.
Brown
Kelli R McCormack
KR
McDermott
Robert J
RJ
Forthofer
Melinda S
MS
Bumpus
Elizabeth C
EC
Calkins
Susan A
SA
Zapata
Lauren B
LB
D000293:Adolescent; D000294:Adolescent Behavior; D016497:Adolescent Health Services; D000428:Alcohol Drinking / Q000517:prevention & control; D035841:Behavioral Research; D040343:Behavioral Risk Factor Surveillance System; D002648:Child; D018672:Community Health Planning / Q000458:organization & administration*; D003256:Community Participation; D019317:Evidence-Based Medicine; D005431:Florida; D015438:Health Behavior; D006265:Health Care Coalitions; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D016730:Program Development; D015397:Program Evaluation; D000074606:Smoking Prevention; D040241:Social Marketing