title: Real-life patient testimonials, nickname promote Thomas Jefferson University Hospital.
abstract: As one of the largest hospitals in Philadelphia, Thomas Jefferson University Hospital had a strong academic reputation, but not a warm and friendly one. To increase the utilization of key product lines and raise its profile in the Philadelphia region, the hospital launched an advertising campaign early this year promoting the facility's cancer, neurology, and orthopedic centers.
mesh_terms: D006785:Hospitals, University; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D015143:Philadelphia