title: Television campaign.
abstract: Virginia Hospital Center embarked on a branding effort in hopes of raising customer awareness of the hospital's state-of-the-art technologies in advanced medical care. The campaign launched a new phase of TV spots that highlight the facility's advanced services, such as the computed tomography angiogram, the argon plasma coagulator, and heart valve replacement surgery.
mesh_terms: D006764:Hospitals, Community; D008389:Marketing of Health Services; D019982:Organizational Case Studies; D011641:Public Relations; D013690:Television; D014768:Virginia