title: Community-based prevention marketing: organizing a community for health behavior intervention.
abstract: This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.
authors.affiliation: Florida Prevention Research Center, USA.
authors.forename: Carol A
authors.initials: CA
authors.lastname: Bryant
authors.forename: Kelli R McCormack
authors.initials: KR
authors.lastname: Brown
authors.forename: Robert J
authors.initials: RJ
authors.lastname: McDermott
authors.forename: Melinda S
authors.initials: MS
authors.lastname: Forthofer
authors.forename: Elizabeth C
authors.initials: EC
authors.lastname: Bumpus
authors.forename: Susan A
authors.initials: SA
authors.lastname: Calkins
authors.forename: Lauren B
authors.initials: LB
authors.lastname: Zapata
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior; D016497:Adolescent Health Services; D000428:Alcohol Drinking / Q000517:prevention & control; D035841:Behavioral Research; D040343:Behavioral Risk Factor Surveillance System; D002648:Child; D018672:Community Health Planning / Q000458:organization & administration*; D003256:Community Participation; D019317:Evidence-Based Medicine; D005431:Florida; D015438:Health Behavior; D006265:Health Care Coalitions; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D016730:Program Development; D015397:Program Evaluation; D000074606:Smoking Prevention; D040241:Social Marketing