title: Reader feedback suggests market mess.
authors.affiliation: SRK, Chicago, USA. asturm@sturmads.com
authors.forename: Arthur C
authors.initials: AC
authors.lastname: Sturm
mesh_terms: D019985:Benchmarking; D004465:Economic Competition; D005377:Financial Management, Hospital; D019538:Health Care Surveys; D008389:Marketing of Health Services; D014481:United States