Transparency has its limits. Questions arise about why the transparency-preaching Blues association is getting quiet about its members' fiscal results.
The Blue Cross and Blue Shield Association was touting its plans' devotion to transparency last week, unveiling a database offering insight into a variety of healthcare trends. But some are doubting the Blues' sincerity, given the association's decision to withhold aggregate plan financial results. "It seems very inconsistent with their new emphasis on transparency and empowering people with information," says Bruce McPherson, left.
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