title: [Blood transfusion and advertising].
abstract: The Red-Cross and Red-Crescent International Museum has been owning from 1995 a collection (series) of 12,000 posters coming from the International Federation of the Red-Cross and Red-Crescent National Societies. These posters are dedicated to the prevention of diseases and health promotion. Blood donation is featured everywhere in this package. While the interpretation of the whole set is underway, this article presents some of these topics based on the display of some ten posters.
authors.affiliation: Musée international de la Croix-Rouge, Genève, Suisse.
authors.forename: P
authors.initials: P
authors.lastname: Mathez
authors.forename: S
authors.initials: S
authors.lastname: Chapuis
mesh_terms: D000329:Advertising; D001803:Blood Transfusion; D014943:Global Health; D006293:Health Promotion; D006801:Humans; D007390:International Agencies; D009144:Museums; D010565:Persuasive Communication; D012011:Red Cross; D009927:Tissue and Organ Procurement / Q000379:methods*