[Characteristics of marketing complex formation in rendering of sanatorium resort services].
Basic positions in sanatorium resort marketing and its evolution with description of its main components are considered. Marketing research management in sanatorium resort institutions, marketing theory, analysis of services market, characteristics of marketing complex formation are presented.
Kemalov
R F
RF
D006294:Health Resorts / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D012426:Russia