title: Complementary and alternative medicine--a consumer CAM-paign.
abstract: Complementary and alternative medicine (CAM) isn't just for the "New Age" set anymore-increasingly, patients are voting with their feet, choosing those institutions that offer CAM therapies.
authors.forename: Laurie
authors.initials: L
authors.lastname: Larson
mesh_terms: D002568:Certification; D000529:Complementary Therapies / Q000592:standards / Q000706:statistics & numerical data*; D003254:Consumer Advocacy; D006293:Health Promotion; D006694:Holistic Health; D006754:Hospital Restructuring; D006801:Humans; D010342:Patient Acceptance of Health Care; D011357:Product Line Management; D012046:Rehabilitation / Q000379:methods / Q000639:trends; D014481:United States