title: Truth in advertising: the ethical limits of direct-to-consumer marketing.
authors.affiliation: Department of Orthopedic Surgery, Pennsylvania Hospital, Philadelphia 19107, USA.
authors.forename: Robert E
authors.initials: RE
authors.lastname: Booth
mesh_terms: D000329:Advertising / Q000941:ethics*; D003254:Consumer Advocacy / Q000941:ethics*; D009985:Orthopedics; D014342:Truth Disclosure