title: Selling short.
authors.affiliation: Humana/CHA Health's Central, Lexington, Kentucky, USA. bskaggs@cha-health.com
authors.forename: Bob
authors.initials: B
authors.lastname: Skaggs
mesh_terms: D003132:Commerce / Q000379:methods*; D004465:Economic Competition; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D014481:United States