Gaining a competitive edge: e-philanthropy and hospital development.
E-philanthropy offers tremendous potential for hospital development. Using the Internet, a hospital can efficiently communicate with current and prospective donors, reach donors that it otherwise would not reach, and build stronger relationships with the next generation of major and planned givers. Developing a strategic online program will help hospitals and their associated foundations achieve greater success and more effectively fulfill their missions well into the future.
Wolpert
David
D
Convio Inc, USA.
Torre
Robert L
RL
D004465:Economic Competition; D004469:Economics, Hospital; D005653:Fund Raising / Q000379:methods*; D020407:Internet / Q000458:organization & administration*; D014481:United States