title: Driven to market.
authors.forename: Jonah
authors.initials: J
authors.lastname: Lehrer
mesh_terms: D001519:Behavior / Q000502:physiology*; D001628:Beverages; D005075:Biological Evolution; D001921:Brain / Q000502:physiology*; D003657:Decision Making / Q000502:physiology*; D004467:Economics / Q000639:trends*; D004644:Emotions / Q000502:physiology; D005518:Food Preferences / Q000502:physiology / Q000523:psychology; D005716:Game Theory; D006801:Humans; D018803:Models, Economic; D008959:Models, Neurological; D009488:Neurosciences / Q000639:trends*; D012201:Reward; D013649:Taste