title: Brand intergrity as a management strategy.
authors.affiliation: Lifetime Care, Rochester, New York, USA. patricia.heffernan@lifetimecare.org
authors.forename: Patricia A H
authors.initials: PA
authors.lastname: Ernan
mesh_terms: D017598:Efficiency, Organizational; D018574:Home Care Agencies / Q000458:organization & administration*; D006801:Humans; D007588:Job Satisfaction; D010559:Personnel Management / Q000379:methods*; D014481:United States