Using focus groups to develop interventions to promote colorectal cancer screening among Vietnamese Americans.
BACKGROUND
Colorectal cancer is the third most common cancer in Vietnamese Americans. Their colorectal screening rates are lower than the rates of whites.


METHODS
Four focus groups were conducted to identify Vietnamese American sources and credibility of health information, media utilization, and intervention approaches.


RESULTS
Vietnamese Americans trusted doctors and patient testimonials and had access to, and received most of their health information from, Vietnamese- language print and electronic media. Recommended intervention approaches include promoting doctors' recommendation of screening and using Vietnamese-language mass media, print materials, and oral presentations.


CONCLUSIONS
Focus groups are useful in determining communication channels and intervention approaches.
Nguyen
Bang H
BH
Northern California Cancer Center, CA 94538, USA. bnguyen@nccc.org
Vo
Phuong H
PH
Doan
Hiep T
HT
McPhee
Stephen J
SJ
D000368:Aged; D001213:Asian; D002140:California; D015179:Colorectal Neoplasms / Q000175:diagnosis* / Q000208:ethnology / Q000517:prevention & control; D003153:Community Health Services / Q000379:methods; D005260:Female; D017144:Focus Groups; D006293:Health Promotion; D006801:Humans; D007255:Information Services; D008297:Male; D008402:Mass Media / Q000706:statistics & numerical data*; D008403:Mass Screening / Q000379:methods; D008875:Middle Aged; D014744:Vietnam / Q000208:ethnology