Word-of-mouth marketing: low-cost technique proves an effective way to promote teen clinic.
From the outset, the team at the Longmont (CO) Teen Clinic faced a two-fold marketing dilemma. The first problem was a small budget. As a nonprofit with limited funds, the staff knew that they would have to get creative to effectively reach their target audience and fulfill the clinic's mission of battling unwanted teen pregnancies and sexually transmitted diseases (STD) among area women aged 19 and younger.
D000293:Adolescent; D000328:Adult; D000554:Ambulatory Care Facilities; D003120:Colorado; D003362:Cost-Benefit Analysis; D005260:Female; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods*; D019982:Organizational Case Studies; D011247:Pregnancy; D011253:Pregnancy in Adolescence; D011275:Pregnancy, Unwanted; D012749:Sexually Transmitted Diseases / Q000517:prevention & control