title: The payer perspective: Blue Cross and Blue Shield of North Carolina's approach to the obesity epidemic.
authors.affiliation: Health Care Services, Blue Cross Blue Shield of North Carolina, USA. robert.harris@bcbsnc.com
authors.forename: Robert T
authors.initials: RT
authors.lastname: Harris
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics; D015438:Health Behavior; D006293:Health Promotion; D006801:Humans; D007342:Insurance Benefits; D008019:Life Style; D009657:North Carolina; D009765:Obesity / Q000150:complications / Q000628:therapy*