Branding campaign: Emory Healthcare, Adam Arkin, promote hospital as destination.
Popular actor Adam Arkin (Chicago Hope, Commander in Chief) teamed up with Emory Healthcare-an 800-bed, three-hospital health system located in Atlanta-to promote the hospital's cardiology and oncology services, and to brand the facility as a destination hospital that's free of stress and hassle.
D005845:Georgia; D006786:Hospitals, Urban; D008389:Marketing of Health Services / Q000379:methods*