title: Development of the Curvex toothbrush.
abstract: This is a first-hand narrative of the steps in developing a new toothbrush from concept through initial marketing. The design seeks to provide the softest bristles consistent with effective plaque removal. Patent protection, incremental design and testing, and accurate market analysis have been essential steps in the process.
authors.affiliation: Ergonomic Dental Technologies, Inc. (EDT).
authors.forename: Stephen D
authors.initials: SD
authors.lastname: Harada
mesh_terms: D004867:Equipment Design; D006801:Humans; D040541:Marketing / Q000379:methods; D010330:Patents as Topic; D014099:Toothbrushing / Q000295:instrumentation*