title: Documentary effort.
abstract: This spring, Virtua Health, the largest health system in Southern New Jersey, launched an innovative campaign aimed at raising overall awareness of its facilities by documenting real-life patients undergoing a variety of experiences (e.g., breast cancer, high-risk pregnancy, spine surgery, and minimally-invasive knee replacement surgery). The effort, called "The Virtua Experience" became a 30-minute hospital documentary that aired on Philadelphia's NBC affiliate this summer.
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems; D033262:Narration; D009515:New Jersey; D019982:Organizational Case Studies; D013690:Television