title: Anniversary campaign.
abstract: To promote Children's Hospital and Medical Center in Seattle, last year the facility launched a multiyear advertising campaign. The effort features Children's as the best place for pediatric care-highlighting their new facilities, premier clinical programs, cutting-edge research, and the faculty, staff, patients and families within the community.
mesh_terms: D000329:Advertising; D000846:Anniversaries and Special Events; D006776:Hospitals, Pediatric; D008389:Marketing of Health Services / Q000379:methods*; D014861:Washington