The payer perspective: Blue Cross and Blue Shield of North Carolina's approach to the obesity epidemic.
Harris
Robert T
RT
Health Care Services, Blue Cross Blue Shield of North Carolina, USA. robert.harris@bcbsnc.com
D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics; D015438:Health Behavior; D006293:Health Promotion; D006801:Humans; D007342:Insurance Benefits; D008019:Life Style; D009657:North Carolina; D009765:Obesity / Q000150:complications / Q000628:therapy*