title: Success relies on winning hearts and minds.
authors.affiliation: Picker Institute Europe. Donald@donaldirvine.demon.co.uk
authors.forename: Donald
authors.initials: D
authors.lastname: Irvine
mesh_terms: D000068:Accreditation; D002983:Clinical Competence / Q000592:standards*; D010820:Physicians / Q000592:standards*; D006113:United Kingdom