The effect of message frames and CVD risk factors on behavioral outcomes.
OBJECTIVE
To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions.


METHODS
In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status.


RESULTS
Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on self-efficacy and behavioral intent to engage in detection behaviors by parental risk factor status.


CONCLUSIONS
Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.
Scott
Lisa Benz
LB
Department of Health Care Policy and Management, School of Health Technology and Management, Stony Brook University Health Sciences Center, Stony Brook, NY 11790, USA. lbenzscott@notes.cc.sunysb.edu
Curbow
Barbara
B
D000293:Adolescent; D000328:Adult; D002318:Cardiovascular Diseases / Q000517:prevention & control*; D003627:Data Interpretation, Statistical; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D010565:Persuasive Communication; D012307:Risk Factors; D040242:Risk Reduction Behavior; D020377:Self Efficacy; D014481:United States