Hospital perceived value.
The creation, distribution and communication of value have been considered to be the key element of marketing (American Marketing Association, 2004, www.marketingpower.com). The aim of this article is to identify the indicators of perceived value in a hospital context. The results show that perceived quality and emotions are key dimensions of perceived value.
Moliner
Miguel A
MA
Departamento de Administración de Empresas y Marketing, Universitat Jaume I de Castellón, Spain. amoliner@emp.uji.es
D003159:Community-Institutional Relations; D016304:Hospitals, Private; D006779:Hospitals, Public; D006801:Humans; D007407:Interviews as Topic; D017060:Patient Satisfaction; D013030:Spain; D011795:Surveys and Questionnaires