title: Commentary: Morphing social norms through media messaging.
authors.forename: J M
authors.initials: JM
authors.lastname: Pribble
mesh_terms: D000063:Accidents, Traffic / Q000517:prevention & control* / Q000706:statistics & numerical data; D000328:Adult; D000435:Alcoholic Intoxication / Q000150:complications*; D004635:Emergency Medicine; D006801:Humans; D008402:Mass Media; D010819:Physician's Role; D012926:Social Control, Formal / Q000379:methods*