title: Cost-effectiveness studies of behavior change communication campaigns: assessing the state of the science and how to move the field forward.
authors.affiliation: Johns Hopkins Bloomberg School of Public Health, Department of Health Policy and Management, Health Services Research and Development Center, Baltimore, Maryland 21205-1901, USA. kfrick@jhsph.edu
authors.forename: Kevin D
authors.initials: KD
authors.lastname: Frick
mesh_terms: D003362:Cost-Benefit Analysis / Q000379:methods*; D015438:Health Behavior; D006293:Health Promotion / Q000191:economics*; D006302:Health Services Research; D006801:Humans; D008402:Mass Media; D015397:Program Evaluation; D011634:Public Health / Q000191:economics*; D040241:Social Marketing