title: What are my ethical obligations in enhancing my practice through marketing?
authors.affiliation: American Dental Association Council on Ethics, Bylaws and Judicial Affairs, Chicago, IL 60611, USA.
authors.forename: Rickland G
authors.initials: RG
authors.lastname: Asai
mesh_terms: D000329:Advertising / Q000941:ethics; D003752:Dental Health Services / Q000941:ethics*; D003815:Dentists / Q000941:ethics*; D004990:Ethics, Dental; D006801:Humans; D008389:Marketing of Health Services / Q000941:ethics*; D011215:Practice Management, Dental / Q000941:ethics*; D012017:Referral and Consultation / Q000941:ethics