title: Separating bias and sensitivity in judgments of associative memory.
abstract: Ratings of the degree of association between words are linearly related to normed associative strengths, but the intercept is high, and the slope is shallow (the judgments of associative memory [JAM] function). Two experiments included manipulations intended to decrease the intercept and increase the slope. Discrimination training on many pairs of words and constraining ratings to sum to a constant both reduced the intercept but failed to change the slope. The intercept of the JAM function appears to contain a bias component that can be manipulated independently of the slope, which reflects sensitivity to associative strengths.
authors.affiliation: Department of Psychology, Texas Tech University, Lubbock, TX 79409-2051, USA. bill.maki@ttu.edu
authors.forename: William S
authors.initials: WS
authors.lastname: Maki
mesh_terms: D001244:Association; D001290:Attitude; D003071:Cognition; D006801:Humans; D007600:Judgment; D008568:Memory