title: Radio advertising increases hospital call center volume by 48%.
abstract: Since the fall of 2005, call volume at University of Southern California University Hospital of Los Angeles' call center has increased by nearly 50%. How? The hospital embarked on a long-term radio campaign to promote its presence as a premier academic medical center and to increase patient volume.
mesh_terms: D000329:Advertising / Q000379:methods*; D006785:Hospitals, University / Q000458:organization & administration*; D006801:Humans; D007253:Information Centers / Q000706:statistics & numerical data*; D015141:Los Angeles; D019982:Organizational Case Studies; D011845:Radio