Frames and brains: elicitation and control of response tendencies.
Using magnetic resonance imaging, De Martino and colleagues investigated the neural signature that is associated with decisions between small sure amounts of money and large riskier amounts when the framing of the outcomes is varied. We interpret their results within a dual-system framework, in which different frames evoke distinct emotional responses that different individuals can suppress to various degrees. The study advances the integration of brain imaging results into cognitive theory.
Kahneman
Daniel
D
Woodrow Wilson School for Public and International Affairs, Princeton University, Princeton, NJ 08544, USA.
Frederick
Shane
S
D001921:Brain / Q000502:physiology*; D001931:Brain Mapping; D006801:Humans; D008279:Magnetic Resonance Imaging; D008960:Models, Psychological