title: Celebrity-based medicine.
abstract: OBJECTIVE
  To collect contemporary accounts of celebrity use of complementary and alternative medicine (CAM), to aid clinicians in determining which CAM treatments patients are likely to use.
  
  
  METHODS
  Articles published during 2005 and 2006 reporting celebrity use of CAM.
  
  
  RESULTS
  38 celebrities were found to use a wide range of CAM interventions. Homeopathy, acupuncture and Ayurveda were the most popular modalities.
  
  
  CONCLUSIONS
  There may be many reasons why consumers use CAM, and wanting to imitate their idols is one of them.
authors.affiliation: Complementary Medicine, Peninsula Medical School, Universities of Exeter and Plymouth, Exeter, UK. Edzard.Ernst@pms.ac.uk
authors.forename: Edzard
authors.initials: E
authors.lastname: Ernst
authors.forename: Max H
authors.initials: MH
authors.lastname: Pittler
mesh_terms: D015670:Acupuncture Therapy; D001294:Attitude to Health; D000529:Complementary Therapies; D005197:Famous Persons; D006705:Homeopathy; D006801:Humans; D008515:Medicine, Ayurvedic