title: Integrated campaign.
abstract: Virginia Hospital Center launched a multiintegrated advertising campaign that centers around topic-specific medical issues through the use of provocative advertisements. For example, the first ad, which launched in September, focuses on abdominal hysterectomies.
mesh_terms: D007722:Health Knowledge, Attitudes, Practice; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine; D019982:Organizational Case Studies; D013038:Specialization; D014768:Virginia