Enhancing marketing recruitment strategies: administrator tenure and nursing expenditures.
When recruiting nurses, long-term care facilities require an ability to identify salient organizational characteristics that are attractive to potential nursing services candidates vis-à-vis their competitors. The findings of this study suggest that information on administrative tenure can be utilized to attract applicants by appealing to criteria within their high-involvement job search activities. High-involvement applicants proactively seek recruitment content that provides essential job attributes that match their needs and skills and are more apt to be a higher quality candidate. Based upon the study's findings, managers are offered marketing strategy recommendations for tailoring recruiting messages that appeal to high-involvement job seekers.
Gunby
Norris White
NW
Department of Business Administration, Love School of Business, Elon University, 100 Campus Drive, CB 2075, Elon, NC 27244, USA. ngunby@elon.edu
D000328:Adult; D002322:Career Mobility; D004465:Economic Competition; D005102:Health Expenditures / Q000706:statistics & numerical data*; D006801:Humans; D007586:Job Application; D007587:Job Description; D040541:Marketing / Q000379:methods*; D008875:Middle Aged; D009042:Motivation; D009718:Nurse Administrators / Q000145:classification* / Q000706:statistics & numerical data; D015401:Nursing Administration Research; D009740:Nursing Staff / Q000191:economics / Q000523:psychology / Q000600:supply & distribution*; D010067:Ownership; D010560:Personnel Selection / Q000379:methods*; D012456:Salaries and Fringe Benefits; D012866:Skilled Nursing Facilities / Q000191:economics / Q000458:organization & administration*; D013995:Time; D000078329:Workforce