title: 'Never feel alone' with Blue Cross Philadelphia. Nontraditional campaign promises the insurer's support during times of need.
abstract: New TV spots campaigning for Independence Blue Cross are the opposite of warm and fuzzy. In fact, they're isolating and almost chilling, but that's the point. Being sick or injured can make you feel alone, but having Blue Cross insurance means someone is always there with you.
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000458:organization & administration*; D006301:Health Services Needs and Demand; D006801:Humans; D040541:Marketing / Q000379:methods*; D015143:Philadelphia; D013690:Television