title: "Live and Let Live": an analysis of HIV/AIDS-related stigma and discrimination in international campaign posters.
abstract: As a corollary to The Declaration of Commitment adopted by the United Nations General Assembly Special Session on HIV/AIDS in June 2001, UNAIDS developed a World AIDS Campaign that sought to eradicate HIV/AIDS-related stigma and discrimination. The campaign incorporated several educational strategies, including a poster campaign that advocated the just and equal treatment of people living with HIV/AIDS. In an effort to develop an understanding of these educational efforts, this study deconstructs the 2002-2003 World AIDS Campaign posters. While the overall results suggest that the campaign has been successful in redefining images of HIV/AIDS, they also show that certain aspects of these posters may actually serve to reinforce stigma and discrimination. Using a visual studies approach to textual analysis, this study explores the underlying ideological and cultural assumptions that exist within the posters and provides a method for evaluating such materials.
authors.affiliation: Department of Integrated Studies in Education, McGill University, Montreal, Quebec, Canada. leanne.johnny@mail.mcgill.ca
authors.forename: Leanne
authors.initials: L
authors.lastname: Johnny
authors.forename: Claudia
authors.initials: C
authors.lastname: Mitchell
mesh_terms: D000163:Acquired Immunodeficiency Syndrome / Q000517:prevention & control*; D005260:Female; D006266:Health Education; D006801:Humans; D008297:Male; D011287:Prejudice; D040241:Social Marketing; D014480:United Nations