title: Reaching out to retirees.
abstract: The numbers pertaining to the approaching demographic boom in health-care-related expenditures are eye-popping: Health-related financial products to help retiring baby boomers deal with out-of-pocket costs alone will generate up to 80 billion dollars in revenues and 8-12 billion dollars in pre-tax profits by 2014. But health insurers will have to refocus their efforts if they want to take full advantage of this opportunity. (For more, see "Turning Subscribers Into Customers: The Future Is Now" in the July/August issue, the first in this two-part series.) Two areas are critical: product innovation to provide comprehensive solutions that meet seniors' needs more effectively, and advice-based distribution that creates privileged customer relationships.
authors.affiliation: McKinsey & Company, USA.
authors.forename: Ozgur
authors.initials: O
authors.lastname: Adigozel
authors.forename: Celia
authors.initials: C
authors.lastname: Huber
authors.forename: Greg
authors.initials: G
authors.lastname: Lewis
authors.forename: Shubham
authors.initials: S
authors.lastname: Singhal
mesh_terms: D006301:Health Services Needs and Demand; D006801:Humans; D007342:Insurance Benefits; D007348:Insurance, Health; D040541:Marketing; D012179:Retirement