title: Award-winning integrated campaign raises awareness, fills beds for rural hospital.
abstract: Being a small hospital in a rural region does not mean that competing with metropolitan facilities is out of the question. Just ask Sumter Regional Hospital, a 143-bed acute-care facility located in Americus, GA, 134 miles south of Atlanta.
mesh_terms: D001363:Awards and Prizes; D004465:Economic Competition; D005845:Georgia; D006744:Hospital Bed Capacity, 100 to 299; D006780:Hospitals, Rural / Q000191:economics / Q000706:statistics & numerical data*; D008389:Marketing of Health Services; D019982:Organizational Case Studies