Celebrity-based medicine.
OBJECTIVE
To collect contemporary accounts of celebrity use of complementary and alternative medicine (CAM), to aid clinicians in determining which CAM treatments patients are likely to use.


METHODS
Articles published during 2005 and 2006 reporting celebrity use of CAM.


RESULTS
38 celebrities were found to use a wide range of CAM interventions. Homeopathy, acupuncture and Ayurveda were the most popular modalities.


CONCLUSIONS
There may be many reasons why consumers use CAM, and wanting to imitate their idols is one of them.
Ernst
Edzard
E
Complementary Medicine, Peninsula Medical School, Universities of Exeter and Plymouth, Exeter, UK. Edzard.Ernst@pms.ac.uk
Pittler
Max H
MH
D015670:Acupuncture Therapy; D001294:Attitude to Health; D000529:Complementary Therapies; D005197:Famous Persons; D006705:Homeopathy; D006801:Humans; D008515:Medicine, Ayurvedic