title: How much does it cost? Physician pricing in the era of consumerism.
abstract: Setting physician pricing--whether based on actual costs, historical charges or current competitive forces--faces new challenges. The new consumerism in health care has led to a larger retail market. Patients increasingly pay physicians directly for their services, and the role of third-party payers has changed, if not diminished. Two types of self-pay patients are growing in number, and the challenges to physician pricing strategies are, too.
authors.affiliation: Southwind Health Partners, Nashville, TN, USA. bvernon@southwindhp.com
authors.forename: Robert
authors.initials: R
authors.lastname: Vernon
mesh_terms: D003256:Community Participation; D005249:Fees and Charges; D006801:Humans; D011216:Practice Management, Medical / Q000191:economics*; D014481:United States