title: Importance-performance analysis of food-supply veterinary medicine career commitment.
abstract: This study presents the results of an analysis that identifies factors important to veterinary students in making a lifetime commitment to a particular career area. Using an importance-performance framework, the study evaluated 28 veterinary career attributes. Results indicate that to develop greater lifetime commitment among students, careers in food-supply veterinary medicine need to improve in the areas of health care and retirement benefits, free time available for family, opportunities to become authorities in the field, opportunities for advancement, and more contact with peer veterinarians.
authors.affiliation: Department of Marketing, College of Business Administration, 201 Calvin Hall, Kansas State University, Manhattan, KS 66506-0506, USA. kgwinner@ksu.edu
authors.forename: Kevin
authors.initials: K
authors.lastname: Gwinner
authors.forename: David
authors.initials: D
authors.lastname: Andrus
authors.forename: Bruce
authors.initials: B
authors.lastname: Prince
mesh_terms: D000818:Animals; D002321:Career Choice; D004520:Education, Veterinary; D005523:Food Supply; D006801:Humans; D007588:Job Satisfaction; D012456:Salaries and Fringe Benefits; D013334:Students / Q000523:psychology*; D018634:Veterinarians / Q000523:psychology*; D014730:Veterinary Medicine / Q000191:economics; D000078329:Workforce