title: In a climate of public skepticism, reputation matters even more.
authors.affiliation: Porter Novelli Consulting, New York City, USA.
authors.forename: Alan
authors.initials: A
authors.lastname: Hilburg
authors.forename: Ben
authors.initials: B
authors.lastname: Singer
mesh_terms: D003625:Data Collection; D008329:Managed Care Programs; D011639:Public Opinion; D014481:United States