title: The Cancer United Campaign--validity, transparency, and a cause for good.
authors.forename: John
authors.initials: J
authors.lastname: Smyth
authors.forename: Ingrid
authors.initials: I
authors.lastname: Kossler
mesh_terms: D002986:Clinical Trials as Topic; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008403:Mass Screening; D009369:Neoplasms / Q000175:diagnosis / Q000517:prevention & control* / Q000628:therapy; D016730:Program Development; D014481:United States