title: Direct-to-consumer advertising: is it too late to manage the risks?
authors.forename: David A
authors.initials: DA
authors.lastname: Kessler
authors.forename: Douglas A
authors.initials: DA
authors.lastname: Levy
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data; D003657:Decision Making; D004345:Drug Industry / Q000191:economics / Q000458:organization & administration; D006266:Health Education; D006801:Humans; D010358:Patient Participation; D012306:Risk; D014481:United States