title: Rhetoric is not enough.
authors.affiliation: Nursing and Midwifery planning development unit--Health Services Executive West, National University of Ireland, Galway.
authors.forename: Claire
authors.initials: C
authors.lastname: Welford
mesh_terms: D000368:Aged; D001291:Attitude of Health Personnel; D005851:Geriatric Nursing / Q000458:organization & administration*; D006801:Humans; D018802:Patient-Centered Care / Q000458:organization & administration*; D011287:Prejudice; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D012945:Social Values; D013222:State Medicine / Q000458:organization & administration*; D006113:United Kingdom