Perceived cultural importance and actual self-importance of values in cultural identification.
Cross-cultural psychologists assume that core cultural values define to a large extent what a culture is. Typically, core values are identified through an actual self-importance approach, in which core values are those that members of the culture as a group strongly endorse. In this article, the authors propose a perceived cultural importance approach to identifying core values, in which core values are values that members of the culture as a group generally believe to be important in the culture. In 5 studies, the authors examine the utility of the perceived cultural importance approach. Results consistently showed that, compared with values of high actual self-importance, values of high perceived cultural importance play a more important role in cultural identification. These findings have important implications for conceptualizing and measuring cultures.
Wan
Ching
C
Division of Psychology, School of Humanities and Social Sciences, Nanyang Technological University, Singapore. wanching@ntu.edu.sg
Chiu
Chi-yue
CY
Tam
Kim-pong
KP
Lee
Sau-lai
SL
Lau
Ivy Yee-man
IY
Peng
Siqing
S
D000293:Adolescent; D000328:Adult; D044466:Asian People / Q000523:psychology*; D003431:Cross-Cultural Comparison; D004532:Ego; D005260:Female; D006723:Hong Kong; D006801:Humans; D008297:Male; D015999:Multivariate Analysis; D012933:Social Identification; D012938:Social Perception; D012945:Social Values; D014481:United States; D044465:White People / Q000523:psychology*