Strategic alliance as a competitive tactics for biological-pharmacy industry.
Biological-pharmacy industry refers to biotechnology companies and pharmacy makers. Because of the uncertainty and time-lag in the field of biological-pharmacy, the former is confronted with lacking of capital and the later is faced with improving technique-innovation and product-exploitation. This paper analyzes basic operation principle of strategic alliance, and related strategies are also put forward for biological-pharmacy enterprise to carry out.
Liu
Chuanming
C
School of Management, Tianjin University, Tianjin, 300072 China, phone.: +86-13651410565; fax:+86-755-26036441; e-mail: frond1103@163.com.
Wang
Ling
L
Qi
Ershi
E