title: Values are a good thing in conservation biology.
authors.affiliation: University of Central Florida, Department of Biology, Orlando, FL 32816-2368, USA. rnoss@mail.ucf.edu
authors.forename: Reed F
authors.initials: RF
authors.lastname: Noss
mesh_terms: D003142:Communication; D003247:Conservation of Natural Resources / Q000379:methods* / Q000639:trends*; D003254:Consumer Advocacy; D011640:Public Policy; D012108:Research Personnel; D012586:Science / Q000941:ethics*; D012945:Social Values