title: Chemosensory cross-modal stroop effects: congruent odors facilitate taste identification.
abstract: In order to explore the cross-modal cognitive associations between smell and taste, a chemosensory analogue of the Stroop task (Stroop 1935) was developed. Fourteen participants were presented with an odorant and a tastant and asked to identify the tastant as "sweet" or "sour" by pressing 1 of 2 buttons as quickly as possible. Participants were faster to name the taste when it was presented with an odor that was congruent (e.g., strawberry/sweet) than with an incongruent odor (e.g., strawberry/sour). These results support the concept of a high level of cognitive integration between the senses of smell and taste and illustrates occasions of interference between information arising from different sensory systems.
authors.affiliation: Department of Psychology, Le Moyne College, 1419 Salt Springs Road, Syracuse, NY 13214, USA. whitetl@lemoyne.edu
authors.forename: Theresa L
authors.initials: TL
authors.lastname: White
authors.forename: John
authors.initials: J
authors.lastname: Prescott
mesh_terms: D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D009812:Odorants; D013649:Taste