The meaning, effectiveness and future of social marketing.
Stead
M
M
Institute for Social Marketing, University of Stirling and The Open University, Stirling, UK.
Hastings
G
G
McDermott
L
L
D032763:Behavior Control / Q000379:methods; D006801:Humans; D009765:Obesity / Q000523:psychology*; D040241:Social Marketing; D012959:Socioeconomic Factors