[Workers' Food Program: local managers' social representations].
OBJECTIVE
To assess local managers' knowledge and social representations of a healthy diet and health promotion in the Workers' Food Program.


METHODS
A cross-sectional study was carried out with companies registered in the Workers' Food Program in the city of São Paulo, Southeastern Brazil. Semi-structured questionnaires were administered to local managers involved with workers' food. Data were tabulated through the Discourse of the Collective Subject using three methodological approaches: central idea, key expressions and discourse of the collective subject.


RESULTS
Discourses of managers from 70 companies were evaluated, indicating that 60% of central ideas expressed unfamiliarity on the Workers' Food Program and its objectives, or had as representation the benefits for their companies. However, it was observed that the most common central idea was: "It is a program to provide a balanced diet to workers", representing a discourse emphasizing a healthy diet and health promotion, which is close to Program's objectives.


CONCLUSIONS
The majority of discourses did not emphasize a healthy diet and health promotion. Thus for accomplishing the Program's objectives, local managers need to be familiar with Workers' Food Program and aware of its objective of health promotion.
Bandoni
Daniel Henrique
DH
Departamento de Nutrição, Faculdade de Saúde Pública, Universidade de São Paulo, Avenida Dr. Arnaldo 715, São Paulo, SP, Brazil. dbandoni@usp.br
Brasil
Bettina Gerken
BG
Jaime
Patrícia Constante
PC
D000288:Administrative Personnel; D001938:Brazil; D003430:Cross-Sectional Studies; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D007407:Interviews as Topic; D009313:National Health Programs; D018673:Nutrition Policy; D009752:Nutritional Status; D009786:Occupational Health Services; D015397:Program Evaluation; D036301:Qualitative Research