title: Ad venture.
authors.affiliation: BVK, Milwaukee, USA. joele@bvk.com
authors.forename: Joel
authors.initials: J
authors.lastname: English
authors.forename: Steve
authors.initials: S
authors.lastname: Bogart
authors.forename: Dan
authors.initials: D
authors.lastname: Kattman
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D016365:Liability, Legal; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence*; D012308:Risk Management; D014481:United States