Resisting persuasion by illegitimate means: a metacognitive perspective on minority influence.
The present research tests a new metacognitive perspective on resistance in minority influence situations. It is proposed that when people initially resist persuasive messages from sources in the numerical minority, they can lose attitude certainty if they perceive that they have based their attitudes on the source's minority status and also believe this is an illegitimate basis for resistance. In three studies, participants were presented with a message from a minority source. In Study 1, participants became less certain of their attitudes after resisting this message. In Study 2, this effect only emerged when participants were led to believe they had based their attitudes on the source's minority status and this was an illegitimate thing to do. In Study 3, this effect was shown to have implications for persuasion in response to a second message. The implications of these findings for classic minority influence effects are discussed.
Tormala
Zakary L
ZL
Indiana University, Bloomington, IN 47405, USA. ztormala@indiana.edu
Desensi
Victoria L
VL
Petty
Richard E
RE
D001290:Attitude; D003071:Cognition; D006801:Humans; D008913:Minority Groups; D010565:Persuasive Communication; D011584:Psychology / Q000331:legislation & jurisprudence*; D012919:Social Behavior; D013997:Time Factors