title: Designing time-limited cyber promotions: effects of time limit and involvement.
abstract: This study found that a longer time limit in cyber promotions results in lower time pressure perceptions by consumers and a greater rate of consumers choosing higher-priced items. Furthermore, products with which consumers are more involved entail higher time pressure, lower consumer satisfaction, and a lower share of consumers using the promotion for that product.
authors.affiliation: Department of Business Administration, Chang Gung University, Kweishan Shiang, Taoyuan, Taiwan. chingit@mail.cgu.edu.tw
authors.forename: Ching-I
authors.initials: CI
authors.lastname: Teng
authors.forename: Li-Shia
authors.initials: LS
authors.lastname: Huang
mesh_terms: D000328:Adult; D003258:Consumer Behavior; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D040541:Marketing; D013997:Time Factors