title: Motivations and self-presentation strategies on Korean-based "Cyworld" weblog format personal homepages.
abstract: The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.
authors.affiliation: Department of Communication Studies, SUNY Oswego, Oswego, New York 13126, USA. jung@oswego.edu
authors.forename: Taejin
authors.initials: T
authors.lastname: Jung
authors.forename: Hyunsook
authors.initials: H
authors.lastname: Youn
authors.forename: Steven
authors.initials: S
authors.lastname: McClung
mesh_terms: D000328:Adult; D003142:Communication; D005260:Female; D006801:Humans; D020407:Internet; D007398:Interpersonal Relations; D007723:Korea; D008297:Male; D009042:Motivation; D012649:Self Concept; D012931:Social Environment; D011795:Surveys and Questionnaires