title: Social marketing: how might this contribute to tackling obesity?
authors.affiliation: British Heart Foundation Health Promotion Research Group, Department of Public Health, University of Oxford, Oxford, UK. mike.rayner@dphpc.ox.ac.uk
authors.forename: M
authors.initials: M
authors.lastname: Rayner
mesh_terms: D032763:Behavior Control; D006801:Humans; D009765:Obesity / Q000523:psychology*; D040241:Social Marketing