title: The meaning, effectiveness and future of social marketing.
authors.affiliation: Institute for Social Marketing, University of Stirling and The Open University, Stirling, UK.
authors.forename: M
authors.initials: M
authors.lastname: Stead
authors.forename: G
authors.initials: G
authors.lastname: Hastings
authors.forename: L
authors.initials: L
authors.lastname: McDermott
mesh_terms: D032763:Behavior Control / Q000379:methods; D006801:Humans; D009765:Obesity / Q000523:psychology*; D040241:Social Marketing; D012959:Socioeconomic Factors