If direct-to-consumer advertisements come to Europe: lessons from the USA.
Metzl
Jonathan M
JM
Department of Psychiatry and Women's Studies Program, University of Michigan, Ann Arbor, MI 48109-1290, USA. jmetzl@umich.edu
D000329:Advertising / Q000379:methods*; D004345:Drug Industry; D005060:Europe; D006801:Humans; D008402:Mass Media; D010565:Persuasive Communication; D004364:Pharmaceutical Preparations; D010817:Physician-Patient Relations; D014481:United States
D004364:Pharmaceutical Preparations