title: The marketing implications of affective product design.
abstract: Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users' emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The attributes relate to the phone's dimensions and the relationship between these dimensions. The study validated the notion of integrating affect in designing products that convey users' personalities.
authors.affiliation: Centre for Human Factors & Ergonomics, School of Mechanical & Aerospace Engineering, Nanyang Technological University, 639798 Singapore, Singapore. rose0001@ntu.edu.sg
authors.forename: Rosemary R
authors.initials: RR
authors.lastname: Seva
authors.forename: Henry Been-Lirn
authors.initials: HB
authors.lastname: Duh
authors.forename: Martin G
authors.initials: MG
authors.lastname: Helander
mesh_terms: D000293:Adolescent; D000328:Adult; D040421:Cell Phone; D004644:Emotions; D004867:Equipment Design; D005260:Female; D006801:Humans; D008297:Male; D040541:Marketing / Q000379:methods*; D010679:Philippines / Q000208:ethnology; D012846:Singapore; D011795:Surveys and Questionnaires