title: Of hospital advertising truths, half truths, and the academic medical center.
authors.affiliation: Office of Communication and Public Affairs, Stanford University School of Medicine, CA 94304-1711, USA. masga@stanford.edu
authors.forename: Spyros
authors.initials: S
authors.lastname: Andreopoulos
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D000329:Advertising; D001291:Attitude of Health Personnel; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D010358:Patient Participation; D011369:Professional-Patient Relations; D011787:Quality of Health Care; D014342:Truth Disclosure; D014481:United States