Multimedia campaign.
Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, "These are the doctors you want." Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign.
D008389:Marketing of Health Services; D011845:Radio; D013690:Television; D014481:United States