title: Of truths, half truths, and less than half truths on the road to health.
authors.affiliation: Robert Woodruff Health Sciences Center, Emory University, Atlanta, Georgia 30322, USA. mmejohns@emory.edu
authors.forename: Michael M E
authors.initials: MM
authors.lastname: Johns
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D000329:Advertising; D001291:Attitude of Health Personnel; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D010358:Patient Participation; D011369:Professional-Patient Relations; D011787:Quality of Health Care; D014342:Truth Disclosure; D014481:United States