title: Designing media messages about health and nutrition: what strategies are most effective?
abstract: This report focuses on how to design media messages about nutrition that will persuade people to adopt healthful behaviors. The Elaboration Likelihood Model (ELM) is used as a theoretical framework to explore different information-processing modes that individuals employ in a variety of communication situations. Studies from the fields of communication and psychology are briefly reviewed, with a focus on the source and message strategies that are most likely to persuade different types of audiences to change their nutritional attitudes and behaviors.
authors.affiliation: Department of Speech Communication, University of Illinois at Urbana-Champaign, Urbana, IL 61801, USA. bjwilson@uiuc.edu
authors.forename: Barbara J
authors.initials: BJ
authors.lastname: Wilson
mesh_terms: D003142:Communication; D004032:Diet / Q000592:standards*; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008402:Mass Media; D008962:Models, Theoretical; D009042:Motivation; D009765:Obesity / Q000517:prevention & control; D011634:Public Health