title: From patient to consumer in the medical marketplace.
authors.affiliation: California Pacific Medical Center, San Francisco, California, USA.
authors.forename: William
authors.initials: W
authors.lastname: Andereck
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000191:economics* / Q000639:trends; D026684:Personal Autonomy; D010817:Physician-Patient Relations / Q000941:ethics*