Framing youth issues for public support.
The insights from one state illustrate the challenges of working to shape public will to favor support for out-of-school learning opportunities for youth ages nine to fifteen. With the leadership of the Frameworks Institute, local and national research and refraining concepts were used to develop a strategy to help advocates communicate the value of these learning opportunities in ways the public is less likely to dismiss out of hand. Messages reinforcing the developmental need to practice skills using the illustration of brain architecture and emphasizing the important role of community contribution on future leadership proved to be important aspects of the communication strategy.
Lochner
Ann
A
Applied Research Collaborative on Youth Development, University of Minnesota Center for 4-H and Community Youth Development, USA.
Bales
Susan Nall
SN
D000047:Academies and Institutes; D000293:Adolescent; D041923:Adolescent Development; D002648:Child; D019058:Community Networks; D003159:Community-Institutional Relations; D004519:Education, Special; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D008910:Minnesota; D016730:Program Development; D011639:Public Opinion; D012107:Research Design