Patient satisfaction point-of-care technology makes media waves. Public relations campaign heightens presence for GetWell:)Network.
GetWell:)Network, a Bethesda, MD-based interactive patient care provider, had the right tool. What it didn't have was the means to get the word out about that tool. So in September 2006, the provider tapped Waltham, MA-based healthcare public relations agency Schwartz Communications to design and execute a national media relations campaign about the PatientLife:)System, GetWell's interactive educational bedside tool.
D006801:Humans; D008389:Marketing of Health Services; D017060:Patient Satisfaction; D019095:Point-of-Care Systems; D011641:Public Relations; D014481:United States