title: Lessons from VERB: a case for branding in nutrition education.
authors.affiliation: YELLOWBRICKROAD Communications, New York, NY 10027, USA. bmckinnon@yellowbr.com
authors.forename: Robert
authors.initials: R
authors.lastname: McKinnon
mesh_terms: D000293:Adolescent; D001521:Behavior Therapy; D002648:Child; D053198:Child Nutrition Sciences / Q000193:education*; D015444:Exercise / Q000502:physiology*; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D009765:Obesity / Q000517:prevention & control* / Q000523:psychology*