title: Engaging staff. Talking up the NHS.
abstract: A negative perception of the NHS by the public runs at odds with the positive feedback of patients. Opinions of the service are coloured by political persuasion, age and people they know who work for it. Other factors for dissent include people feeling that targets are valued more highly than quality of care; and a deep-seated negativity among doctors.
authors.forename: Daloni
authors.initials: D
authors.lastname: Carlisle
mesh_terms: D015279:Organizational Culture; D011641:Public Relations; D013222:State Medicine / Q000458:organization & administration*; D006113:United Kingdom