title: Multimedia campaign.
abstract: Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, "These are the doctors you want." Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign.
mesh_terms: D008389:Marketing of Health Services; D011845:Radio; D013690:Television; D014481:United States