A Woman in Transition: can drama deliver a cancer awareness message?
BACKGROUND
Entertainment education is a field of health communication that utilizes a variety of entertainment to change health behaviors.


METHODS
In this article, we describe a pilot project in which we measured the effectiveness of drama as a health communication tool. Attendees completed a pretest and posttest measuring knowledge, attitudes, and behavior related to breast cancer screening.


RESULTS
At posttest, more women indicated breast self-exam rather than mammogram to be the "best method of early detection."


CONCLUSIONS
Researchers who use drama as a communication tool cannot be assured of the final health message delivered. Careful evaluation to monitor the effectiveness of drama as a cancer awareness tool is vital.
Cheney
Lydia C
LC
Comprehensive Cancer Center, University of Alabama at Birmingham, AL 35294-3300, USA. Lydia.Cheney@ccc.uab.edu
Kohler
Connie
C
Legge Muilenburg
Jessica
J
D000328:Adult; D001741:Black or African American / Q000706:statistics & numerical data; D000407:Alabama / Q000208:ethnology; D001364:Awareness; D001943:Breast Neoplasms / Q000175:diagnosis / Q000208:ethnology / Q000517:prevention & control; D016504:Breast Self-Examination; D003466:Cultural Characteristics; D005260:Female; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008327:Mammography; D008403:Mass Screening; D008875:Middle Aged; D010865:Pilot Projects; D012107:Research Design