title: Attitudes and expectations of producers to the use of a microcomputer-based management information system to monitor dairy herd performance.
abstract: The attitudes and expectations of producers toward the use of a microcomputer-based herd management information system were assessed. The study was conducted over a two-year period, beginning in January 1986, and was operated as a bureau service. The implementation and use of the program are described elsewhere. Pre- and posttrial questionnaires were administered to assess producer attitudes. We found that the monthly analysis reports were used in the management of the dairy farms and were found to be a useful management tool. The majority of producers indicated a willingness to pay, on average, $6.86/cow/year for such a service.
authors.forename: K D
authors.initials: KD
authors.lastname: Lissemore
authors.forename: K E
authors.initials: KE
authors.lastname: Leslie
authors.forename: S W
authors.initials: SW
authors.lastname: Martin
authors.forename: P I
authors.initials: PI
authors.lastname: Menzies
authors.forename: A H
authors.initials: AH
authors.lastname: Meek