title: Saving radiology: a modest proposal for branding and promoting our specialty in 2007.
authors.affiliation: Global Consulting Practicum and Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104-6371, USA. lexa@wharton.upenn.edu
authors.forename: Frank James
authors.initials: FJ
authors.lastname: Lexa
mesh_terms: D006293:Health Promotion / Q000379:methods* / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration*; D011871:Radiology / Q000458:organization & administration*; D014481:United States