A construct analysis of meal convenience applied to military foods.
The present research investigates the concept of food convenience within the institutional framework of military feeding. The approach views food-related convenience in terms of two broad dimensions: "type of convenience" and "timing of convenience." A discrete choice experiment was conducted with US military personnel (n=179) regarding their perceptions of the (in)convenience associated with the use and consumption of low-preparation, all-in-one, military meals (MREs-meals, ready-to-eat). The obtained data strongly suggest that perceived (in)convenience, time and effort are separate constructs. A food provisioning process perspective was captured in the "timing of convenience" dimension, and the contribution of different stages in the consumption process to the perceived convenience of the meal situation was empirically demonstrated. The latter result has important implications for the study of food convenience outside this specific population and context. As opposed to the product perspective that is currently predominant in the literature, it demonstrates the necessity of adopting a meal perspective in analysing food-related convenience.
Jaeger
Sara R
SR
The University of Auckland Business School, Private Bag 92019, Auckland, New Zealand. s.jaeger@auckland.ac.nz
Cardello
Armand V
AV
D000293:Adolescent; D000328:Adult; D003296:Cooking / Q000379:methods*; D005260:Female; D005522:Food Services / Q000592:standards*; D006801:Humans; D008297:Male; D008889:Military Personnel / Q000523:psychology*; D010465:Perception; D005082:Physical Exertion / Q000502:physiology; D013997:Time Factors