title: TV on the Web.
abstract: Children's Hospital & Research Center of Oakland, CA, launched a TV campaign focusing on athletic children to promote its excellent pediatric care. The TV campaign is also featured on the hospital's Web site. There are also five 15-second spots that offer parents handy tips on how to deal with injuries faced by an athletic child.
mesh_terms: D002140:California; D002648:Child; D006776:Hospitals, Pediatric / Q000458:organization & administration*; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D010988:Play and Playthings; D013177:Sports; D013690:Television