Awareness campaign.
LifeBridge Health developed and implemented an awareness campaign to generate buzz about the breast cancer services at the Alvin & Lois Lapidus Cancer Institute of LifeBridge Health and the Herman & Walter Samuelson Breast Cancer Care Center at Northwest Hospital Center. With the help of talented local breast cancer survivors, celebrities, fashion designers, and artists, LifeBridge Health created a campaign, including an interactive Web site, public relations outreach, and a unique event in October 2006 that featured a collection of hand-made decorated bras.
D015142:Baltimore; D001943:Breast Neoplasms / Q000517:prevention & control*; D002173:Cancer Care Facilities / Q000458:organization & administration*; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D011641:Public Relations