Merger campaign.
Through using the Web, TV, radio, and print advertisements, The Hospital of Central Connecticut announced in October 2006 its new name and the merger of two hospitals: New Britain General Hospital and Bradley Memorial Hospital. A campaign consisting of TV and radio ads was created to promote the merger. The ads are also featured on the hospital's Web site.
D000329:Advertising; D003159:Community-Institutional Relations; D003237:Connecticut; D006273:Health Facility Merger / Q000458:organization & administration*; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D033181:Information Dissemination; D020407:Internet; D007857:Leadership; D008402:Mass Media; D013997:Time Factors