title: The analysis of behavior: what's in it for us?
abstract: When we publish behavioral research, we are not allowed to communicate the thrill, the poetry, or the exhilaration that are outcomes of the discovery process. Yet, these are among our most potent reinforcers. Explicit recognition of the emotional accompaniments to research could help attract students into the experimental analysis of behavior.
authors.affiliation: murraysidman@comcast.net
authors.forename: Murray
authors.initials: M
authors.lastname: Sidman
mesh_terms: D000339:Affect; D003216:Conditioning, Operant; D004924:Escape Reaction; D006801:Humans; D011589:Psychology, Experimental / Q000379:methods*; D021641:Recognition, Psychology; D012919:Social Behavior