title: Beyond the brochure. Administrators play key role in positioning the practice, aligning marketing with mission.
abstract: Marketing doesn't start and stop with a glossy brochure, a display ad in the local Yellow Pages or a Web site. Those are merely tactics that a medical group practice might use to position its physicians' services in the community. Marketing and planning support a medical group's mission and vision--and its strategic plan. The adminstrator must demonstrate this connection to physicians and educate them about what marketing really is.
authors.affiliation: connexion@mgma.com
authors.forename: Bob
authors.initials: B
authors.lastname: Redling
mesh_terms: D006270:Health Facility Administrators; D008389:Marketing of Health Services / Q000458:organization & administration*; D009937:Organizational Objectives; D011216:Practice Management, Medical; D024382:Professional Role; D014481:United States