Passion and dependency in online shopping activities.
This study examines the influence of harmonious passion (HP) and obsessive passion (OP) to online shopping dependency. The results show that both HP and OP might lead to online shopping dependency and online shoppers with OP are more dependent on online shopping activities. In addition, this study also found out that HP and OP could be denoted as a sequence of different intensities of passion, where HP might be a necessity of OP.
Wang
Chih-Chien
CC
Graduate Institute of Information Management, National Taipei University, Taipei City 11699, Taiwan, R.O.C.
Yang
Hui-Wen
HW
D000328:Adult; D016739:Behavior, Addictive / Q000175:diagnosis / Q000523:psychology*; D003625:Data Collection; D004467:Economics; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D009770:Obsessive Behavior / Q000175:diagnosis / Q000523:psychology*; D011795:Surveys and Questionnaires