title: Creating and promoting a sports performance service offering.
abstract: Many private hospitals and physician groups are exploring the possibility of expanding their facilities to include advanced ancillary services. Services such as a sports performance center provide additional opportunities for quality patient care and at the same time augment the bottom line. By offering additional ancillary services, healthcare organizations such as an orthopaedics practice can become a full-service center enabling clinicians to more fully provide care to their patients. Marketing and promotion play a crucial role in this type of service. These activities must be designed and carried out in a way that encourages productive results and collaboration as the organization strives to position itself as a full-service center and as a sports specialist in its community.
authors.affiliation: University of Florida Sports Performance Center, UF Orthopaedics and Sports Medicine Institute, 3450 Hull Road, Gainesville, FL 32607, USA. harrsk@ortho.ufl.edu
authors.forename: Shannon
authors.initials: S
authors.lastname: Harr
authors.forename: Christopher W
authors.initials: CW
authors.lastname: Shireman
authors.forename: R Leslie
authors.initials: RL
authors.lastname: Jebson
mesh_terms: D016520:Entrepreneurship; D006801:Humans; D008389:Marketing of Health Services; D009985:Orthopedics / Q000191:economics / Q000458:organization & administration*; D011216:Practice Management, Medical / Q000191:economics / Q000458:organization & administration*; D011357:Product Line Management; D013178:Sports Medicine / Q000191:economics / Q000458:organization & administration*; D014481:United States