The influence of the media environment on physical activity: looking for the big picture.
The Influence of the Media Environment on Physical Activity: Looking for the Big Picture Media consumption is expected to continue to increase well into the future. With this in mind the author suggests opportunities to influence the media environment for the purposes of promoting physical activity. A research agenda focused on media consumption, media content, commercial considerations, promoting physical activity through the media, partnerships with industry, positioning, dissemination of proven methods, and environmental change is proposed.
Maibach
Edward
E
Public Health Communication & Marketing Program, The George Washington University School of Public Health and Health Services, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA. emaibach@gwu.edu
D015444:Exercise / Q000523:psychology; D006291:Health Policy; D006293:Health Promotion; D006801:Humans; D008019:Life Style; D008402:Mass Media; D009043:Motor Activity; D009765:Obesity / Q000517:prevention & control; D012931:Social Environment; D040241:Social Marketing; D014481:United States