[The image of tobacco products in the columns of "Gazeta Wyborcza" in the year 2001].
The aim of this paper was to find out how the tobacco issues were presented in the columns of "Gazeta Wyborcza" in the year 2001. Another purpose was to analyze the amount (number) and type of advertisements of tobacco products and agents helping people quit smoking. The method of our work was the analysis of 341 press articles, where at least one fragment concerned the issues of tobacco smoking, the analysis of 388 advertisements of tobacco products and 21 advertisements of agents helping people quit smoking. We analyzed both the contents of the article or advertisement and the way of its exposure. In the year 2001 "Gazeta Wyborcza" dealt with various aspects of tobacco issues. It presented them both from the perspective of the interests of health promoters, and of the representatives of tobacco industry and tobacco planters. The widest category included the articles describing cigarette smuggling. 12.0% of the 341 analyzed articles enlarged upon the effects of tobacco smoking on health, although they were mentioned in 22.3% of the examined sample of articles. The advertisements of tobacco products were targeted mainly at young people. They associate tobacco smoking with adventure, traveling, playing, relaxation, America.
Zołnierczuk-Kieliszek
Dorota
D
Miedzywydzialowej Katedry i Zakładu Zdrowia Publicznego Akademii Medycznej w Lublinie.
Pacian
Anna
A
D000329:Advertising / Q000639:trends*; D003132:Commerce; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D010506:Periodicals as Topic; D011044:Poland; D011634:Public Health / Q000639:trends; D012907:Smoking / Q000331:legislation & jurisprudence / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology; D000074606:Smoking Prevention; D019460:Tobacco Industry / Q000331:legislation & jurisprudence; D014029:Tobacco Use Disorder / Q000517:prevention & control / Q000523:psychology; D014026:Nicotiana