title: Seeing yourself in a positive light: brain correlates of the self-positivity bias.
abstract: Individuals are found to have better recall for self-referent information than other types of information. However, attribution research has shown that self-reference is highly correlated with emotional valence. The present study attempted to identify and separate the processing of self-reference and emotional valence using ERPs. Participants performed a two-choice task, judging the self-referential content of positive and negative words. Reaction times revealed an interaction between self-reference and emotional valence. Faster responses occurred after self-positive and non-self negative words as compared to self-negative and non-self-positive words. A similar interaction was identified in ERP waveforms in the time range of the N400 component at fronto-central electrode sites, with larger N400 amplitudes for words outwith the self-positivity bias. Thus, the size of the N400 may indicate the extent to which information is discrepant with the individual's self-concept.
authors.affiliation: University of St Andrews, School of Psychology, St Andrews, UK. law36@st-andrews.ac.uk
authors.forename: L A
authors.initials: LA
authors.lastname: Watson
authors.forename: B
authors.initials: B
authors.lastname: Dritschel
authors.forename: M C
authors.initials: MC
authors.lastname: Obonsawin
authors.forename: I
authors.initials: I
authors.lastname: Jentzsch
mesh_terms: D000328:Adult; D001921:Brain / Q000502:physiology*; D001931:Brain Mapping; D004192:Discrimination, Psychological; D004532:Ego; D004644:Emotions; D005071:Evoked Potentials; D005260:Female; D006801:Humans; D008297:Male; D012649:Self Concept; D012647:Self-Assessment