title: Hospital staff and patient recognition toward opening of medical services market, and factors in selecting a foreign hospital.
abstract: OBJECTIVE
  The objectives of this study are to compare the hospital employees' and patients' recognition and attitudes toward the opening of the medical services market, to analyze the differences between hospital employees and patients on the factors in selecting a foreign hospital.
  
  
  METHODS
  This study collected and analyzed data using systematic questionnaires that were self-administered by employees and outpatients to compare their recognition of the opening of the medical services market and the factors involved in selecting a foreign hospital.
  
  
  RESULTS
  Employees exhibited a higher level of recognition than the patients. Reasons for agreement were to ensure the right of selection for both the employees and patients. Reasons for disagreement, however, were split between the two groups: degraded public characteristics of medical services, for employees; and expensive medical fees, for patients. The most urgent task to prepare for the opening of the medical services market is the improvement of the diagnosis and treatment technologies for employees, and improvement of the services provided by hospital staff for patients.
  
  
  CONCLUSIONS
  Korean hospitals shall need to improve their diagnosis and treatment technologies and provide medical services of high quality in order to compete with foreign hospitals.
authors.affiliation: Department of Preventive Medicine, Yonsei University College of Medicine, 134 Sinchon-Dong, Seodaemun-Gu, Seoul, Korea.
authors.forename: Hyang Jin
authors.initials: HJ
authors.lastname: Ryu
authors.forename: Eun Cheol
authors.initials: EC
authors.lastname: Park
authors.forename: Tae Yong
authors.initials: TY
authors.lastname: Sohn
authors.forename: Seung Hum
authors.initials: SH
authors.lastname: Yu
mesh_terms: D000328:Adult; D000368:Aged; D001294:Attitude to Health; D002755:Choice Behavior; D005260:Female; D006760:Hospitalization; D006785:Hospitals, University; D006801:Humans; D007297:Inpatients / Q000523:psychology*; D007723:Korea; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D009790:Occupations; D010564:Personnel, Hospital / Q000523:psychology*; D012693:Serial Publications