Real option logic for healthcare entrepreneurial growth and survival.
Given the increasing market and technological uncertainty of capital investments, healthcare financial executives need to incorporate flexibility into their decision making. Traditional capital budgeting techniques do not take into consideration the need for flexibility, changes in the environment, or actions by management. In response, practitioners from various industries have adopted a new way of looking at capital investments: real options.
Williams
David R
DR
Department of Management, John A. Walker College of Business, Appalachian State University, Boone, NC, USA. williamsdr@appstate.edu
Hammes
Paul H
PH
D002202:Capital Financing; D004465:Economic Competition; D016520:Entrepreneurship; D005377:Financial Management, Hospital