title: The contextual effects of gender norms, communication, and social capital on family planning behaviors in Uganda: a multilevel approach.
abstract: This study hypothesized a multilevel model to examine the contextual effects of gender norms, exposure to health-related radio programs, interpersonal communication, and social capital on family planning behavior in Uganda. The results of hierarchical linear modeling showed that all of the four variables were significant predictors of family planning behavior. The authors found that gender norms as a contextual factor significantly interacted with the individual-level perceived benefit. The significant cross-level interaction effect was also observed between individuals' interpersonal communication and contextual variation in listening to a health-related radio program. Practical implications for family planning communication campaigns are discussed.
authors.affiliation: Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA.
authors.forename: Hye-Jin
authors.initials: HJ
authors.lastname: Paek
authors.forename: Byoungkwan
authors.initials: B
authors.lastname: Lee
authors.forename: Charles T
authors.initials: CT
authors.lastname: Salmon
authors.forename: Kim
authors.initials: K
authors.lastname: Witte
mesh_terms: D000328:Adult; D054521:Cultural Competency; D005193:Family Planning Services; D005260:Female; D005783:Gender Identity; D006266:Health Education / Q000379:methods*; D006293:Health Promotion; D006801:Humans; D008297:Male; D011845:Radio; D012945:Social Values; D014454:Uganda