title: Moves management: chess or dancing?
abstract: Major gift professionals have benefited for many years from using the Moves Management system to help plan and track the activities of the donor cultivation cycle. But what are the implications of this process if it is "played" like a chess game? Only by shifting the focus from "chess moves" which are "all about us" to "dance steps" which are "all about them," can we develop close, meaningful and successful relationships with our donors.
authors.forename: Anne
authors.initials: A
authors.lastname: Firestone
mesh_terms: D005653:Fund Raising / Q000458:organization & administration*; D006801:Humans; D011157:Population Dynamics; D014481:United States