title: [Selling health! A new look at old-time pharmacy almanacs].
abstract: Offering images of pharmaceutical products and marketing strategies, pharmacy almanacs are a valuable source when researching the history of medications. The article analyzes the idea of science that was presented in these almanacs and demonstrates how this research source is pertinent to the history both of science and of advertising in Brazil.
authors.affiliation: marioluizgomes@ig.com.br
authors.forename: Mario Luiz
authors.initials: ML
authors.lastname: Gomes
mesh_terms: D000329:Advertising / Q000266:history*; D000503:Almanacs as Topic / Q000266:history*; D000077406:History of Pharmacy; D049673:History, 20th Century; D006801:Humans; D004364:Pharmaceutical Preparations / Q000266:history*
chemical_list: D004364:Pharmaceutical Preparations