title: What do adult smokers think about ads and promotional materials for PREPs?
abstract: OBJECTIVE
  To describe adult smokers' reactions to PREP print advertisements and promotional materials.
  
  
  METHODS
  Focus groups with adult smokers. Participants reacted to print advertisements and promotional materials for Omni, Accord, Advance Lights, Ariva, and Eclipse.
  
  
  RESULTS
  Images and text in PREP product advertising and promotional materials influence participants' decision to try PREPs. Participants believed the PREP ads target smokers who are trying to quit or smokers who are health conscious.
  
  
  CONCLUSIONS
  Tracking and monitoring the reactions of smokers to novel products, their perceptions about them, and their use of these products are necessary for the design of effective health communication strategies.
authors.affiliation: Centers for Disease Control and Prevention, Office on Smoking and Health, Atlanta, GA, USA. MOHegarty@cdc.gov
authors.forename: Michelle
authors.initials: M
authors.lastname: O'Hegarty
authors.forename: Patricia
authors.initials: P
authors.lastname: Richter
authors.forename: Linda L
authors.initials: LL
authors.lastname: Pederson
mesh_terms: D000328:Adult; D000329:Advertising; D001294:Attitude to Health; D003657:Decision Making; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D012907:Smoking / Q000009:adverse effects / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology; D013714:Tennessee; D013781:Texas; D019460:Tobacco Industry; D014028:Tobacco Smoke Pollution / Q000009:adverse effects / Q000517:prevention & control; D014030:Tobacco, Smokeless
chemical_list: D014028:Tobacco Smoke Pollution