title: What's in a brand?
abstract: Strategic Planning: When your hospital's name is synonymous with your highest goals, you may have achieved "branding" success.
authors.affiliation: Brand=Experience Consultants, McLean, VA, USA.
authors.forename: Candace
authors.initials: C
authors.lastname: Quinn
mesh_terms: D004465:Economic Competition; D006075:Governing Board; D006752:Hospital Planning / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009275:Names; D009937:Organizational Objectives; D011357:Product Line Management / Q000379:methods*; D014481:United States