title: Direct-to-consumer drug advertisement in Europe.
authors.affiliation: Spokesman for Vice President Günter Verheugen, European Commission, B-1049 Brussels, Belgium. Electronic address: ton.van-lierop@ec.europa.eu.
authors.forename: Ton
authors.initials: T
authors.lastname: van Lierop
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D004345:Drug Industry; D005060:Europe; D006801:Humans; D028701:Patient Rights