title: Smokers' preferences for medicinal nicotine vs smokeless tobacco.
abstract: OBJECTIVE
  To assess and compare smokers' interest in medicinal nicotine (MN) and smokeless tobacco (SLT) and preference between them.
  
  
  METHODS
  Two studies presented US smokers verbally with MN and SLT concepts and assessed their appeal as smoking substitutes. Both studies evaluated interest and preference between products, with attention to the hypothesis that SLT is preferred over MN.
  
  
  RESULTS
  Study 1 described well-known MN and SLT products. Fifty-nine percent preferred MN and 22% SLT. Study 2 presented less familiar MN and SLT products. Forty-four percent preferred MN and 35% SLT.
  
  
  CONCLUSIONS
  The data show that MN products, as presented to smokers in this study, are perceived to be more appealing to smokers.
authors.affiliation: Pinney Associates, Pittsburgh, PA 15213, USA. shiffman@pinneyassociates.com
authors.forename: Saul
authors.initials: S
authors.lastname: Shiffman
authors.forename: Joe
authors.initials: J
authors.lastname: Gitchell
authors.forename: Jeffrey M
authors.initials: JM
authors.lastname: Rohay
authors.forename: Stephen J
authors.initials: SJ
authors.lastname: Hellebusch
authors.forename: Katherine E
authors.initials: KE
authors.lastname: Kemper
mesh_terms: D000328:Adult; D002755:Choice Behavior; D003625:Data Collection; D005260:Female; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008875:Middle Aged; D009538:Nicotine / Q000008:administration & dosage*; D016540:Smoking Cessation / Q000523:psychology*; D014030:Tobacco, Smokeless
chemical_list: D009538:Nicotine