title: Emotional ambivalence in risk behaviors: the case of occasional excessive use of alcohol.
abstract: The purpose of this paper is to study the differential and complementary role played by the theory of planned behavior (TPB) variables and by participants' emotions when recalling and describing previous experiences of such risk behavior in the prediction of the intention to repeat a risk behavior in the immediate future. We chose the behavior of occasional excessive drinking, a risk behavior characterized by evoking attitudinal ambivalence and eliciting mixed emotions, joy and sadness. The results show that emotional ambivalence is not equivalent to attitudinal ambivalence (whose indexes include that of the affective component), and that this emotional information is relevant for predicting the intention to repeat the risk behavior in the near future, enhancing the prediction of the TPB model.
authors.affiliation: Departamento de Psicología Social y Metodología, Facultad de Psicología, c/ Ivan Pavlov, 6, Cantoblanco, 28049 Madrid, Universidad Autónoma de Madrid, Spain. amparo.caballero@uam.es
authors.forename: Amparo
authors.initials: A
authors.lastname: Caballero
authors.forename: Pilar
authors.initials: P
authors.lastname: Carrera
authors.forename: Dolores
authors.initials: D
authors.lastname: Muñoz
authors.forename: Sánchez
authors.initials: S
authors.lastname: Flor
mesh_terms: D000328:Adult; D000435:Alcoholic Intoxication / Q000523:psychology*; D004644:Emotions; D005260:Female; D006801:Humans; D033182:Intention; D007389:Internal-External Control; D008297:Male; D011939:Mental Recall; D009042:Motivation; D011340:Problem Solving; D011582:Psychological Theory; D012309:Risk-Taking; D012718:Set, Psychology; D013334:Students / Q000523:psychology; D011795:Surveys and Questionnaires