Smokers' preferences for medicinal nicotine vs smokeless tobacco.
OBJECTIVE
To assess and compare smokers' interest in medicinal nicotine (MN) and smokeless tobacco (SLT) and preference between them.


METHODS
Two studies presented US smokers verbally with MN and SLT concepts and assessed their appeal as smoking substitutes. Both studies evaluated interest and preference between products, with attention to the hypothesis that SLT is preferred over MN.


RESULTS
Study 1 described well-known MN and SLT products. Fifty-nine percent preferred MN and 22% SLT. Study 2 presented less familiar MN and SLT products. Forty-four percent preferred MN and 35% SLT.


CONCLUSIONS
The data show that MN products, as presented to smokers in this study, are perceived to be more appealing to smokers.
Shiffman
Saul
S
Pinney Associates, Pittsburgh, PA 15213, USA. shiffman@pinneyassociates.com
Gitchell
Joe
J
Rohay
Jeffrey M
JM
Hellebusch
Stephen J
SJ
Kemper
Katherine E
KE
D000328:Adult; D002755:Choice Behavior; D003625:Data Collection; D005260:Female; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D008875:Middle Aged; D009538:Nicotine / Q000008:administration & dosage*; D016540:Smoking Cessation / Q000523:psychology*; D014030:Tobacco, Smokeless
D009538:Nicotine