title: Marketing small animal theriogenology services--one perspective.
abstract: Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.
authors.affiliation: Veterinary Specialties at the Lake, P.O. Box 425, Sherrills Ford, NC 28673, USA. drjanebarber@aol.com
authors.forename: J A
authors.initials: JA
authors.lastname: Barber
mesh_terms: D000818:Animals; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D012017:Referral and Consultation; D014730:Veterinary Medicine