A randomized trial of targeted educational materials for smoking cessation in African Americans using transdermal nicotine.
This study examines the efficacy of targeted versus standard care smoking cessation materials among urban African American smokers. Five hundred smokers (250 to each group) are randomized to receive a culturally targeted or standard care videotape and print guide. Both groups receive 8 weeks of nicotine patches and reminder telephone calls at Weeks 1 and 3. Process outcomes include material use and salience at 1 and 4 weeks postbaseline. Smoking outcomes include 7-day abstinence, smoking reduction, and readiness to quit at 4 weeks and 6 months postbaseline. Despite greater use of the targeted guide (68.8% vs. 59.6%, p < .05), intervention participants do not perceive the targeted materials as more salient, and no significant differences are found between groups on the smoking outcomes. Findings point to the importance of greater audience segmentation and individual tailoring to better match intervention materials to the needs of the priority population.
Nollen
Nicole
N
University of Kansas Medical Center, Department of Preventive Medicine and Public Health, Kansas City 66160, USA. nnollen@kumc.edu
Ahluwalia
Jasjit S
JS
Mayo
Matthew S
MS
Richter
Kim
K
Choi
Won S
WS
Okuyemi
Kolawole S
KS
Resnicow
Ken
K
D000279:Administration, Cutaneous; D000328:Adult; D001741:Black or African American / Q000193:education* / Q000523:psychology; D016009:Chi-Square Distribution; D054521:Cultural Competency; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D009538:Nicotine / Q000008:administration & dosage* / Q000627:therapeutic use; D010043:Outcome and Process Assessment, Health Care; D017010:Reminder Systems; D016037:Single-Blind Method; D016540:Smoking Cessation / Q000208:ethnology* / Q000379:methods; D015144:Southeastern United States; D013664:Teaching Materials; D014504:Urban Health; D014741:Video Recording
D009538:Nicotine